--- title: "Simpson Millar vs Slater and Gordon: Which is searched more in the United Kingdom?" description: "Is Simpson Millar or Slater and Gordon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury solicitors set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/simpson-millar-vs-slater-and-gordon-uk" publisher: "Brandwave" --- # Simpson Millar vs Slater and Gordon: Which is searched more in the United Kingdom? Is Simpson Millar or Slater and Gordon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury solicitors set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Simpson Millar and Slater and Gordon - **Competitive set**: Personal injury solicitors - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Simpson Millar Share of Search**: 2.8% - **Slater and Gordon Share of Search**: 21.2% ## Is Simpson Millar or Slater and Gordon more popular in search? - In September 2026, Slater and Gordon had more branded searches than Simpson Millar among personal injury solicitors in the United Kingdom. Slater and Gordon had about 12,100 branded searches, while Simpson Millar had 1,600. Slater and Gordon made up 21.2% of all personal injury solicitor searches we track, and Simpson Millar accounted for 2.8%. - Slater and Gordon was ahead of Simpson Millar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Simpson Millar’s share of searches among personal injury solicitors in the United Kingdom moved from 2.7% to 2.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury solicitors in the United Kingdom held steady at 21.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top personal injury solicitors in ChatGPT and Google AI Overviews In three ChatGPT questions, Slater and Gordon was mentioned in two out of three: in two of the three ChatGPT answers. Simpson Millar did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Irwin Mitchell | 1st | 2 of 3 | 2 of 3 | | Stewarts | 2nd | 2 of 3 | 2 of 3 | | Leigh Day | 3rd | 2 of 3 | 2 of 3 | | Slater and Gordon | 4th | 2 of 3 | 2 of 3 | | Thompsons Solicitors | 5th | 2 of 3 | 2 of 3 | | Simpson Millar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about personal injury solicitors - Asked ChatGPT "What's the best personal injury solicitor in the UK?": 1. Irwin Mitchell, 2. Stewarts, 3. Leigh Day, 4. Slater and Gordon - Asked ChatGPT "Which UK law firm is best for a compensation claim?": 1. Thompsons Solicitors - Asked ChatGPT "What are the biggest personal injury law firms in the UK?": 1. Irwin Mitchell, 2. Slater and Gordon, 3. Leigh Day, 4. Stewarts, 5. Thompsons Solicitors Not named in any answer: Simpson Millar. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom personal injury solicitors in September 2026? - Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Simpson Millar in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Simpson Millar estimated searches | Simpson Millar Share of Search | Simpson Millar rank | Slater and Gordon estimated searches | Slater and Gordon Share of Search | Slater and Gordon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 2.7% | 5 | 14.8K | 21.2% | 2 | | Nov 2025 | 1.6K | 2.5% | 5 | 12.1K | 19.2% | 2 | | Dec 2025 | 1.3K | 2.9% | 5 | 9.9K | 21.8% | 2 | | Jan 2026 | 1.6K | 2.7% | 5 | 12.1K | 20.6% | 2 | | Feb 2026 | 1.3K | 2% | 6 | 14.8K | 23.1% | 2 | | Mar 2026 | 1.3K | 1.8% | 6 | 27.1K | 37.6% | 2 | | Apr 2026 | 1.3K | 1.9% | 6 | 22.2K | 33.2% | 2 | | May 2026 | 1.3K | 2.4% | 6 | 12.1K | 21.9% | 2 | | Jun 2026 | 1.6K | 2.9% | 5 | 12.1K | 21.8% | 2 | | Jul 2026 | 1.3K | 2.4% | 6 | 9.9K | 18.6% | 2 | | Aug 2026 | 1.3K | 2.8% | 5 | 9.9K | 21.2% | 2 | | Sep 2026 | 1.6K | 2.8% | 5 | 12.1K | 21.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Simpson Millar’s and Slater and Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Simpson Millar**: Measured on the search term “simpson millar”. - **Slater and Gordon**: Measured on the search term “slater and gordon”. - [Simpson Millar profile](/demand/uk/brands/simpson-millar) - [Slater and Gordon profile](/demand/uk/brands/slater-and-gordon-uk) - [All personal injury solicitors in the United Kingdom](/demand/uk/categories/uk-personal-injury-solicitors): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Simpson Millar or Slater and Gordon more popular in search? In September 2026, Slater and Gordon had more branded searches than Simpson Millar among personal injury solicitors in the United Kingdom. Slater and Gordon had about 12,100 branded searches, while Simpson Millar had 1,600. Slater and Gordon made up 21.2% of all personal injury solicitor searches we track, and Simpson Millar accounted for 2.8%. ## Cite this page Brandwave. "Simpson Millar vs Slater and Gordon: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/simpson-millar-vs-slater-and-gordon-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/simpson-millar-vs-slater-and-gordon-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.