--- title: "Shurgard vs StorageMart: Which is searched more in the United Kingdom?" description: "Is Shurgard or StorageMart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/shurgard-vs-storagemart" publisher: "Brandwave" --- # Shurgard vs StorageMart: Which is searched more in the United Kingdom? Is Shurgard or StorageMart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shurgard and StorageMart - **Competitive set**: Storage facilities - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Shurgard Share of Search**: 18.3% - **StorageMart Share of Search**: 14.9% ## Is Shurgard or StorageMart more popular in search? - In September 2026, Shurgard had more branded searches than StorageMart among storage facilities in the United Kingdom. Shurgard had about 8,100 branded searches, while StorageMart had 6,600. Shurgard made up 18.3% of all storage facility searches we track, and StorageMart accounted for 14.9%. - Shurgard was ahead of StorageMart in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shurgard’s share of searches among storage facilities in the United Kingdom moved from 16.3% to 18.3%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, StorageMart’s share of searches among storage facilities in the United Kingdom moved from 10.9% to 14.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top storage facilities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shurgard was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. StorageMart did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Yellow | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Safestore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shurgard | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | StorageMart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about storage facilities - Asked ChatGPT "Which storage facility should I use in the UK?": 1. Safestore - Asked ChatGPT "What are the best storage facilities in the UK?": 1. Big Yellow, 2. Safestore, 3. Shurgard - Asked ChatGPT "What's the best storage facility in the UK for storing furniture?": 1. Big Yellow, 2. Safestore - Searched Google, AI Overview "storage facilities": 1. Safestore, 2. Shurgard, 3. Big Yellow - Searched Google, AI Overview "cheap storage units": 1. Shurgard, 2. Big Yellow, 3. Safestore Not named in any answer: StorageMart. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom storage facilities in September 2026? - In September 2026, StorageMart gained share of searches among storage facilities in the United Kingdom, from 14.3% to 14.9%. - In September 2026, Shurgard lost share of searches among storage facilities in the United Kingdom, from 21.5% to 18.3%. ## Month by month | Month | Shurgard estimated searches | Shurgard Share of Search | Shurgard rank | StorageMart estimated searches | StorageMart Share of Search | StorageMart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 16.3% | 2 | 5.4K | 10.9% | 3 | | Nov 2025 | 8.1K | 18.8% | 2 | 5.4K | 12.6% | 3 | | Dec 2025 | 6.6K | 16.5% | 2 | 4.4K | 11% | 3 | | Jan 2026 | 8.1K | 18.4% | 2 | 5.4K | 12.3% | 3 | | Feb 2026 | 6.6K | 15.9% | 2 | 5.4K | 13% | 3 | | Mar 2026 | 8.1K | 19.2% | 2 | 5.4K | 12.8% | 3 | | Apr 2026 | 8.1K | 19.2% | 2 | 5.4K | 12.8% | 3 | | May 2026 | 8.1K | 16.9% | 2 | 5.4K | 11.3% | 3 | | Jun 2026 | 9.9K | 19.1% | 2 | 6.6K | 12.7% | 3 | | Jul 2026 | 8.1K | 18.7% | 2 | 6.6K | 15.2% | 3 | | Aug 2026 | 9.9K | 21.5% | 2 | 6.6K | 14.3% | 3 | | Sep 2026 | 8.1K | 18.3% | 2 | 6.6K | 14.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Shurgard’s and StorageMart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shurgard**: Measured on the search term “shurgard”. - **StorageMart**: Measured on the search term “storagemart”. - [Shurgard profile](/demand/uk/brands/shurgard) - [StorageMart profile](/demand/uk/brands/storagemart) - [All storage facilities in the United Kingdom](/demand/uk/categories/uk-storage-facilities): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shurgard or StorageMart more popular in search? In September 2026, Shurgard had more branded searches than StorageMart among storage facilities in the United Kingdom. Shurgard had about 8,100 branded searches, while StorageMart had 6,600. Shurgard made up 18.3% of all storage facility searches we track, and StorageMart accounted for 14.9%. ## Cite this page Brandwave. "Shurgard vs StorageMart: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/shurgard-vs-storagemart This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/shurgard-vs-storagemart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.