--- title: "Sharp vs TCL: Which is searched more in the United Kingdom?" description: "Is Sharp or TCL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/sharp-electronics-vs-tcl" publisher: "Brandwave" --- # Sharp vs TCL: Which is searched more in the United Kingdom? Is Sharp or TCL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sharp and TCL - **Competitive set**: TV brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Sharp Share of Search**: 2.1% - **TCL Share of Search**: 8.7% ## Is Sharp or TCL more popular in search? - In September 2026, TCL had more branded searches than Sharp among TV brands in the United Kingdom. TCL had about 14,800 branded searches, while Sharp had 3,600. TCL made up 8.7% of all TV brand searches we track, and Sharp accounted for 2.1%. - TCL was ahead of Sharp in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sharp’s share of searches among TV brands in the United Kingdom moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United Kingdom moved from 7.7% to 8.7%, and its estimated monthly branded searches held steady at 14.8K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TCL appeared in all five answers. Sharp did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TCL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Philips | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Panasonic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polaroid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy in the UK?": 1. LG, 2. TCL, 3. Hisense, 4. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best smart TV for the money?": 1. TCL, 2. Hisense, 3. Philips, 4. Samsung, 5. LG - Searched Google, AI Overview "smart tv": 1. TCL, 2. Samsung, 3. LG, 4. Sony - Searched Google, AI Overview "4k tv": 1. TCL, 2. Samsung Not named in any answer: Toshiba, JVC, Sharp and Polaroid. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom TV brands in September 2026? - In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches. - Sharp’s share of searches among TV brands in the United Kingdom has lost ground for 3 months in a row, from 2.9% to 2.1% in September 2026. ## Month by month | Month | Sharp estimated searches | Sharp Share of Search | Sharp rank | TCL estimated searches | TCL Share of Search | TCL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 2.8% | 8 | 14.8K | 7.7% | 6 | | Nov 2025 | 8.1K | 3.1% | 8 | 18.1K | 7% | 6 | | Dec 2025 | 5.4K | 2.6% | 8 | 18.1K | 8.8% | 4 | | Jan 2026 | 4.4K | 2.4% | 9 | 18.1K | 9.9% | 4 | | Feb 2026 | 3.6K | 2.4% | 9 | 14.8K | 9.9% | 4 | | Mar 2026 | 3.6K | 2.4% | 10 | 14.8K | 9.8% | 4 | | Apr 2026 | 3.6K | 2.5% | 9 | 12.1K | 8.4% | 4 | | May 2026 | 3.6K | 2.3% | 10 | 12.1K | 7.8% | 5 | | Jun 2026 | 4.4K | 2.9% | 8 | 12.1K | 8% | 4 | | Jul 2026 | 3.6K | 2.7% | 9 | 9.9K | 7.4% | 5 | | Aug 2026 | 3.6K | 2.3% | 9 | 12.1K | 7.9% | 5 | | Sep 2026 | 3.6K | 2.1% | 10 | 14.8K | 8.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Sharp’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sharp**: Measured on the search term “sharp tv”. - **TCL**: Measured on the search term “tcl tv”. - [Sharp profile](/demand/uk/brands/sharp-electronics) - [TCL profile](/demand/uk/brands/tcl) - [All TV brands in the United Kingdom](/demand/uk/categories/uk-tv-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sharp or TCL more popular in search? In September 2026, TCL had more branded searches than Sharp among TV brands in the United Kingdom. TCL had about 14,800 branded searches, while Sharp had 3,600. TCL made up 8.7% of all TV brand searches we track, and Sharp accounted for 2.1%. ## Cite this page Brandwave. "Sharp vs TCL: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/sharp-electronics-vs-tcl This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/sharp-electronics-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.