--- title: "Selfridges vs Waitrose: Which is searched more in the United Kingdom?" description: "Is Selfridges or Waitrose more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/selfridges-vs-waitrose-and-partners" publisher: "Brandwave" --- # Selfridges vs Waitrose: Which is searched more in the United Kingdom? Is Selfridges or Waitrose more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Selfridges and Waitrose - **Competitive set**: Hamper companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Selfridges Share of Search**: 2% - **Waitrose Share of Search**: 2.5% ## Is Selfridges or Waitrose more popular in search? - In September 2026, Waitrose had more branded searches than Selfridges among hamper companies in the United Kingdom. Waitrose had about 2,400 branded searches, while Selfridges had 1,900. Waitrose made up 2.5% of all hamper company searches we track, and Selfridges accounted for 2%. - Waitrose was ahead of Selfridges in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Selfridges’ share of searches among hamper companies in the United Kingdom moved from 2.4% to 2%, and its estimated monthly branded searches moved from 2.9K to 1.9K. - Across the 12 months ending September 2026, Waitrose’s share of searches among hamper companies in the United Kingdom moved from 4.4% to 2.5%, and its estimated monthly branded searches moved from 5.4K to 2.4K. ## How did search popularity change for United Kingdom hamper companies in September 2026? - Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026. - Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Month by month | Month | Selfridges estimated searches | Selfridges Share of Search | Selfridges rank | Waitrose estimated searches | Waitrose Share of Search | Waitrose rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 2.4% | 6 | 5.4K | 4.4% | 5 | | Nov 2025 | 6.6K | 2.2% | 6 | 12.1K | 4% | 5 | | Dec 2025 | 14.8K | 2.2% | 6 | 27.1K | 4.1% | 5 | | Jan 2026 | 1.6K | 2.1% | 6 | 1.9K | 2.5% | 5 | | Feb 2026 | 1.3K | 1.7% | 6 | 1.9K | 2.5% | 5 | | Mar 2026 | 1.6K | 1.7% | 6 | 2.4K | 2.6% | 5 | | Apr 2026 | 1.3K | 2.1% | 6 | 1.6K | 2.6% | 5 | | May 2026 | 1.3K | 2% | 6 | 1.9K | 3% | 5 | | Jun 2026 | 1.6K | 2.1% | 6 | 1.9K | 2.5% | 5 | | Jul 2026 | 1.6K | 2.1% | 6 | 1.9K | 2.5% | 5 | | Aug 2026 | 1.6K | 2.1% | 6 | 1.9K | 2.5% | 5 | | Sep 2026 | 1.9K | 2% | 6 | 2.4K | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Selfridges’ and Waitrose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Selfridges**: Measured on the search term “selfridges hampers”. - **Waitrose**: Measured on the search term “waitrose hampers”. - [Selfridges profile](/demand/uk/brands/selfridges) - [Waitrose profile](/demand/uk/brands/waitrose-and-partners) - [All hamper companies in the United Kingdom](/demand/uk/categories/uk-hamper-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Selfridges or Waitrose more popular in search? In September 2026, Waitrose had more branded searches than Selfridges among hamper companies in the United Kingdom. Waitrose had about 2,400 branded searches, while Selfridges had 1,900. Waitrose made up 2.5% of all hamper company searches we track, and Selfridges accounted for 2%. ## Cite this page Brandwave. "Selfridges vs Waitrose: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/selfridges-vs-waitrose-and-partners This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/selfridges-vs-waitrose-and-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.