--- title: "Selco vs Wickes: Which is searched more in the United Kingdom?" description: "Is Selco or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Building supplies retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/selco-builders-vs-wickes" publisher: "Brandwave" --- # Selco vs Wickes: Which is searched more in the United Kingdom? Is Selco or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Building supplies retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Selco and Wickes - **Competitive set**: Building supplies retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Selco Share of Search**: 0.05% - **Wickes Share of Search**: 19.8% ## Is Selco or Wickes more popular in search? - In September 2026, Wickes had more branded searches than Selco among building supplies retailers in the United Kingdom. Wickes had about 1.2 million branded searches, while Selco had 2,900. Wickes made up 19.8% of all building supplies retailer searches we track, and Selco accounted for 0.05%. - Wickes was ahead of Selco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Selco’s share of searches among building supplies retailers in the United Kingdom moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, Wickes’ share of searches among building supplies retailers in the United Kingdom moved from 17.2% to 19.8%, and its estimated monthly branded searches held steady at 1.2M. ## Top building supplies retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, both Selco and Wickes showed up in all three answers. Wickes was listed before Selco in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Travis Perkins | 1st | 3 of 3 | 3 of 3 | | Wickes | 2nd | 3 of 3 | 3 of 3 | | Selco | 3rd | 3 of 3 | 3 of 3 | | Screwfix | 4th | 3 of 3 | 3 of 3 | | Jewson | 5th | 1 of 3 | 1 of 3 | | MKM | 6th | 2 of 3 | 2 of 3 | | Howarth Timber | Not ranked | 0 of 3 | 0 of 3 | | Buildbase | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about building supplies retailers - Asked ChatGPT "Which building supplies retailer should I shop at in the UK?": 1. Screwfix, 2. Wickes, 3. Selco, 4. Travis Perkins - Asked ChatGPT "What are the best building supplies retailers in the UK?": 1. Travis Perkins, 2. Jewson, 3. Selco, 4. MKM, 5. Wickes, 6. Screwfix - Asked ChatGPT "What's the best building supplies retailer in the UK for a renovation?": 1. Travis Perkins, 2. Wickes, 3. Selco, 4. Screwfix, 5. MKM Not named in any answer: Howarth Timber and Buildbase. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom building supplies retailers in September 2026? - In September 2026, Wickes lost share of searches among building supplies retailers in the United Kingdom, from 23.3% to 19.8%. - Estimated monthly branded searches for Selco in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Month by month | Month | Selco estimated searches | Selco Share of Search | Selco rank | Wickes estimated searches | Wickes Share of Search | Wickes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.03% | 7 | 1.2M | 17.2% | 2 | | Nov 2025 | 1.9K | 0.03% | 7 | 1.2M | 17.6% | 2 | | Dec 2025 | 1.6K | 0.03% | 7 | 1M | 17.6% | 2 | | Jan 2026 | 1.9K | 0.03% | 7 | 1.2M | 20.3% | 2 | | Feb 2026 | 1.9K | 0.03% | 7 | 1.2M | 20.3% | 2 | | Mar 2026 | 2.4K | 0.04% | 7 | 1.5M | 22.7% | 2 | | Apr 2026 | 2.9K | 0.04% | 7 | 1.5M | 23.2% | 2 | | May 2026 | 3.6K | 0.06% | 7 | 1.5M | 23.2% | 2 | | Jun 2026 | 2.9K | 0.05% | 7 | 1.2M | 19.8% | 2 | | Jul 2026 | 2.9K | 0.05% | 7 | 1.2M | 19.8% | 2 | | Aug 2026 | 2.9K | 0.05% | 7 | 1.5M | 23.3% | 2 | | Sep 2026 | 2.9K | 0.05% | 7 | 1.2M | 19.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Selco’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Selco**: Measured on the search term “selco builders”. - **Wickes**: Measured on the search term “wickes”. - [Selco profile](/demand/uk/brands/selco-builders) - [Wickes profile](/demand/uk/brands/wickes) - [All building supplies retailers in the United Kingdom](/demand/uk/categories/uk-building-supplies-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Selco or Wickes more popular in search? In September 2026, Wickes had more branded searches than Selco among building supplies retailers in the United Kingdom. Wickes had about 1.2 million branded searches, while Selco had 2,900. Wickes made up 19.8% of all building supplies retailer searches we track, and Selco accounted for 0.05%. ## Cite this page Brandwave. "Selco vs Wickes: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/selco-builders-vs-wickes This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/selco-builders-vs-wickes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.