--- title: "Samsung vs TP-Link Tapo: Which is searched more in the United Kingdom?" description: "Is Samsung or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/samsung-vs-tp-link-tapo" publisher: "Brandwave" --- # Samsung vs TP-Link Tapo: Which is searched more in the United Kingdom? Is Samsung or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and TP-Link Tapo - **Competitive set**: Robot vacuum brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Samsung Share of Search**: 0.68% - **TP-Link Tapo Share of Search**: 1% ## Is Samsung or TP-Link Tapo more popular in search? - In September 2026, TP-Link Tapo had more branded searches than Samsung among robot vacuum brands in the United Kingdom. TP-Link Tapo had about 1,300 branded searches, while Samsung had 880. TP-Link Tapo made up 1% of all robot vacuum brand searches we track, and Samsung accounted for 0.68%. - The lead changed hands 3 times in the 12 months ending September 2026: TP-Link Tapo took it in December 2025, Samsung took it in January 2026, TP-Link Tapo took it in April 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among robot vacuum brands in the United Kingdom moved from 1.1% to 0.68%, and its estimated monthly branded searches moved from 1.3K to 880. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among robot vacuum brands in the United Kingdom moved from 0.87% to 1%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Samsung nor TP-Link Tapo showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Eufy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | iRobot | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ecovacs | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shark | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP-Link Tapo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in the UK?": 1. Eufy, 2. Roborock, 3. Dreame - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. iRobot, 5. Ecovacs, 6. Shark - Asked ChatGPT "What is the best robot vacuum for pet hair?": 1. Dreame, 2. Roborock, 3. Eufy - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "best robot vacuum": 1. Roborock, 2. Dyson Not named in any answer: Narwal, TP-Link Tapo, Xiaomi and Samsung. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom robot vacuum brands in September 2026? - Estimated monthly branded searches for TP-Link Tapo in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026. - Estimated monthly branded searches for Samsung in the United Kingdom fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.1% | 10 | 1K | 0.87% | 11 | | Nov 2025 | 1.6K | 1% | 10 | 1.3K | 0.84% | 11 | | Dec 2025 | 1K | 0.62% | 11 | 1.3K | 0.8% | 10 | | Jan 2026 | 1.3K | 1% | 9 | 880 | 0.69% | 11 | | Feb 2026 | 880 | 0.86% | 10 | 880 | 0.86% | 11 | | Mar 2026 | 1K | 0.7% | 9 | 1K | 0.7% | 10 | | Apr 2026 | 880 | 0.5% | 11 | 1K | 0.57% | 10 | | May 2026 | 880 | 0.64% | 10 | 880 | 0.64% | 11 | | Jun 2026 | 880 | 0.44% | 11 | 1K | 0.5% | 10 | | Jul 2026 | 720 | 0.62% | 11 | 1.3K | 1.1% | 9 | | Aug 2026 | 880 | 0.72% | 11 | 1.3K | 1.1% | 9 | | Sep 2026 | 880 | 0.68% | 11 | 1.3K | 1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung robot vacuum”. - **TP-Link Tapo**: Measured on the search term “tapo robot vacuum”. - [Samsung profile](/demand/uk/brands/samsung) - [TP-Link Tapo profile](/demand/uk/brands/tp-link-tapo) - [All robot vacuum brands in the United Kingdom](/demand/uk/categories/uk-robot-vacuum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or TP-Link Tapo more popular in search? In September 2026, TP-Link Tapo had more branded searches than Samsung among robot vacuum brands in the United Kingdom. TP-Link Tapo had about 1,300 branded searches, while Samsung had 880. TP-Link Tapo made up 1% of all robot vacuum brand searches we track, and Samsung accounted for 0.68%. ## Cite this page Brandwave. "Samsung vs TP-Link Tapo: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/samsung-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/samsung-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.