--- title: "Samsung vs Sharp: Which is searched more in the United Kingdom?" description: "Is Samsung or Sharp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/samsung-vs-sharp-electronics" publisher: "Brandwave" --- # Samsung vs Sharp: Which is searched more in the United Kingdom? Is Samsung or Sharp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Sharp - **Competitive set**: TV brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Samsung Share of Search**: 23.7% - **Sharp Share of Search**: 2.1% ## Is Samsung or Sharp more popular in search? - In September 2026, Samsung had more branded searches than Sharp among TV brands in the United Kingdom. Samsung had about 40,500 branded searches, while Sharp had 3,600. Samsung made up 23.7% of all TV brand searches we track, and Sharp accounted for 2.1%. - Samsung was ahead of Sharp in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom moved from 25.8% to 23.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Sharp’s share of searches among TV brands in the United Kingdom moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 3.6K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. Sharp did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TCL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Philips | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Panasonic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polaroid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy in the UK?": 1. LG, 2. TCL, 3. Hisense, 4. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best smart TV for the money?": 1. TCL, 2. Hisense, 3. Philips, 4. Samsung, 5. LG - Searched Google, AI Overview "smart tv": 1. TCL, 2. Samsung, 3. LG, 4. Sony - Searched Google, AI Overview "4k tv": 1. TCL, 2. Samsung Not named in any answer: Toshiba, JVC, Sharp and Polaroid. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom TV brands in September 2026? - In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches. - In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%. - Sharp’s share of searches among TV brands in the United Kingdom has lost ground for 3 months in a row, from 2.9% to 2.1% in September 2026. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Sharp estimated searches | Sharp Share of Search | Sharp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 25.8% | 1 | 5.4K | 2.8% | 8 | | Nov 2025 | 74K | 28.5% | 1 | 8.1K | 3.1% | 8 | | Dec 2025 | 60.5K | 29.5% | 1 | 5.4K | 2.6% | 8 | | Jan 2026 | 49.5K | 27% | 1 | 4.4K | 2.4% | 9 | | Feb 2026 | 40.5K | 27% | 1 | 3.6K | 2.4% | 9 | | Mar 2026 | 40.5K | 26.9% | 1 | 3.6K | 2.4% | 10 | | Apr 2026 | 40.5K | 28.1% | 1 | 3.6K | 2.5% | 9 | | May 2026 | 40.5K | 26.2% | 1 | 3.6K | 2.3% | 10 | | Jun 2026 | 40.5K | 26.7% | 1 | 4.4K | 2.9% | 8 | | Jul 2026 | 33.1K | 24.9% | 2 | 3.6K | 2.7% | 9 | | Aug 2026 | 40.5K | 26.3% | 1 | 3.6K | 2.3% | 9 | | Sep 2026 | 40.5K | 23.7% | 2 | 3.6K | 2.1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung tv”. - **Sharp**: Measured on the search term “sharp tv”. - [Samsung profile](/demand/uk/brands/samsung) - [Sharp profile](/demand/uk/brands/sharp-electronics) - [All TV brands in the United Kingdom](/demand/uk/categories/uk-tv-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or Sharp more popular in search? In September 2026, Samsung had more branded searches than Sharp among TV brands in the United Kingdom. Samsung had about 40,500 branded searches, while Sharp had 3,600. Samsung made up 23.7% of all TV brand searches we track, and Sharp accounted for 2.1%. ## Cite this page Brandwave. "Samsung vs Sharp: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/samsung-vs-sharp-electronics This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/samsung-vs-sharp-electronics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.