--- title: "Saks vs Toni&Guy: Which is searched more in the United Kingdom?" description: "Is Saks or Toni&Guy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/saks-hair-vs-toni-and-guy" publisher: "Brandwave" --- # Saks vs Toni&Guy: Which is searched more in the United Kingdom? Is Saks or Toni&Guy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Saks and Toni&Guy - **Competitive set**: Hair salon chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Saks Share of Search**: 2.9% - **Toni&Guy Share of Search**: 74.7% ## Is Saks or Toni&Guy more popular in search? - In September 2026, Toni&Guy had more branded searches than Saks among hair salon chains in the United Kingdom. Toni&Guy had about 33,100 branded searches, while Saks had 1,300. Toni&Guy made up 74.7% of all hair salon chain searches we track, and Saks accounted for 2.9%. - Toni&Guy was ahead of Saks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Saks’ share of searches among hair salon chains in the United Kingdom moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom moved from 70.7% to 74.7%, and its estimated monthly branded searches held steady at 33.1K. ## Top hair salon chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Toni&Guy was mentioned in one out of three: in one of the three ChatGPT answers. Saks did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Toni&Guy | 1 of 3 | 1 of 3 | | Supercuts | 2 of 3 | 2 of 3 | | Saks | 0 of 3 | 0 of 3 | ## Every AI answer about hair salon chains - Asked ChatGPT "What's the best hair salon chain in the UK?": 1. Toni&Guy, 2. Supercuts - Asked ChatGPT "Which hairdressing chain is best value in the UK?": 1. Supercuts - Asked ChatGPT "What are the best hairdressers near me?": named none of the brands we track Not named in any answer: Saks. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom hair salon chains in September 2026? - In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 71.2% to 74.7%. - Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Saks estimated searches | Saks Share of Search | Saks rank | Toni&Guy estimated searches | Toni&Guy Share of Search | Toni&Guy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.4% | 3 | 33.1K | 70.7% | 1 | | Nov 2025 | 1.6K | 3.6% | 3 | 33.1K | 74.2% | 1 | | Dec 2025 | 1.6K | 3.4% | 3 | 33.1K | 70.7% | 1 | | Jan 2026 | 1.9K | 4% | 3 | 33.1K | 70.3% | 1 | | Feb 2026 | 1.6K | 4.1% | 3 | 27.1K | 70.2% | 1 | | Mar 2026 | 1.6K | 3.4% | 3 | 33.1K | 70.7% | 1 | | Apr 2026 | 1.6K | 3.4% | 3 | 33.1K | 70.7% | 1 | | May 2026 | 1.9K | 4% | 3 | 33.1K | 70.3% | 1 | | Jun 2026 | 1.6K | 3.4% | 3 | 33.1K | 70.7% | 1 | | Jul 2026 | 1.6K | 3.4% | 3 | 33.1K | 70.7% | 1 | | Aug 2026 | 1.3K | 2.8% | 3 | 33.1K | 71.2% | 1 | | Sep 2026 | 1.3K | 2.9% | 3 | 33.1K | 74.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Saks’ and Toni&Guy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Saks**: Measured on the search term “saks hair”. - **Toni&Guy**: Measured on the search term “toni and guy”. - [Saks profile](/demand/uk/brands/saks-hair) - [Toni&Guy profile](/demand/uk/brands/toni-and-guy) - [All hair salon chains in the United Kingdom](/demand/uk/categories/uk-hair-salon-chains): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Saks or Toni&Guy more popular in search? In September 2026, Toni&Guy had more branded searches than Saks among hair salon chains in the United Kingdom. Toni&Guy had about 33,100 branded searches, while Saks had 1,300. Toni&Guy made up 74.7% of all hair salon chain searches we track, and Saks accounted for 2.9%. ## Cite this page Brandwave. "Saks vs Toni&Guy: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/saks-hair-vs-toni-and-guy This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/saks-hair-vs-toni-and-guy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.