--- title: "Saks vs Supercuts: Which is searched more in the United Kingdom?" description: "Is Saks or Supercuts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/saks-hair-vs-supercuts" publisher: "Brandwave" --- # Saks vs Supercuts: Which is searched more in the United Kingdom? Is Saks or Supercuts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Saks and Supercuts - **Competitive set**: Hair salon chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Saks Share of Search**: 2.9% - **Supercuts Share of Search**: 22.3% ## Is Saks or Supercuts more popular in search? - In September 2026, Supercuts had more branded searches than Saks among hair salon chains in the United Kingdom. Supercuts had about 9,900 branded searches, while Saks had 1,300. Supercuts made up 22.3% of all hair salon chain searches we track, and Saks accounted for 2.9%. - Supercuts was ahead of Saks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Saks’ share of searches among hair salon chains in the United Kingdom moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom moved from 25.9% to 22.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top hair salon chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Supercuts was mentioned in two out of three: in two of the three ChatGPT answers. Saks did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Toni&Guy | 1 of 3 | 1 of 3 | | Supercuts | 2 of 3 | 2 of 3 | | Saks | 0 of 3 | 0 of 3 | ## Every AI answer about hair salon chains - Asked ChatGPT "What's the best hair salon chain in the UK?": 1. Toni&Guy, 2. Supercuts - Asked ChatGPT "Which hairdressing chain is best value in the UK?": 1. Supercuts - Asked ChatGPT "What are the best hairdressers near me?": named none of the brands we track Not named in any answer: Saks. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom hair salon chains in September 2026? - In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 26% to 22.3%. - Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Saks estimated searches | Saks Share of Search | Saks rank | Supercuts estimated searches | Supercuts Share of Search | Supercuts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.4% | 3 | 12.1K | 25.9% | 2 | | Nov 2025 | 1.6K | 3.6% | 3 | 9.9K | 22.2% | 2 | | Dec 2025 | 1.6K | 3.4% | 3 | 12.1K | 25.9% | 2 | | Jan 2026 | 1.9K | 4% | 3 | 12.1K | 25.7% | 2 | | Feb 2026 | 1.6K | 4.1% | 3 | 9.9K | 25.6% | 2 | | Mar 2026 | 1.6K | 3.4% | 3 | 12.1K | 25.9% | 2 | | Apr 2026 | 1.6K | 3.4% | 3 | 12.1K | 25.9% | 2 | | May 2026 | 1.9K | 4% | 3 | 12.1K | 25.7% | 2 | | Jun 2026 | 1.6K | 3.4% | 3 | 12.1K | 25.9% | 2 | | Jul 2026 | 1.6K | 3.4% | 3 | 12.1K | 25.9% | 2 | | Aug 2026 | 1.3K | 2.8% | 3 | 12.1K | 26% | 2 | | Sep 2026 | 1.3K | 2.9% | 3 | 9.9K | 22.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Saks’ and Supercuts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Saks**: Measured on the search term “saks hair”. - **Supercuts**: Measured on the search term “supercuts”. - [Saks profile](/demand/uk/brands/saks-hair) - [Supercuts profile](/demand/uk/brands/supercuts) - [All hair salon chains in the United Kingdom](/demand/uk/categories/uk-hair-salon-chains): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Saks or Supercuts more popular in search? In September 2026, Supercuts had more branded searches than Saks among hair salon chains in the United Kingdom. Supercuts had about 9,900 branded searches, while Saks had 1,300. Supercuts made up 22.3% of all hair salon chain searches we track, and Saks accounted for 2.9%. ## Cite this page Brandwave. "Saks vs Supercuts: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/saks-hair-vs-supercuts This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/saks-hair-vs-supercuts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.