--- title: "Safestore vs Shurgard: Which is searched more in the United Kingdom?" description: "Is Safestore or Shurgard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/safestore-vs-shurgard" publisher: "Brandwave" --- # Safestore vs Shurgard: Which is searched more in the United Kingdom? Is Safestore or Shurgard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Safestore and Shurgard - **Competitive set**: Storage facilities - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Safestore Share of Search**: 6.6% - **Shurgard Share of Search**: 18.3% ## Is Safestore or Shurgard more popular in search? - In September 2026, Shurgard had more branded searches than Safestore among storage facilities in the United Kingdom. Shurgard had about 8,100 branded searches, while Safestore had 2,900. Shurgard made up 18.3% of all storage facility searches we track, and Safestore accounted for 6.6%. - Shurgard was ahead of Safestore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Safestore’s share of searches among storage facilities in the United Kingdom moved from 7.3% to 6.6%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Shurgard’s share of searches among storage facilities in the United Kingdom moved from 16.3% to 18.3%, and its estimated monthly branded searches held steady at 8.1K. ## Top storage facilities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Safestore appeared in all five answers. Shurgard was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Safestore was listed before Shurgard in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Yellow | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Safestore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shurgard | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | StorageMart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about storage facilities - Asked ChatGPT "Which storage facility should I use in the UK?": 1. Safestore - Asked ChatGPT "What are the best storage facilities in the UK?": 1. Big Yellow, 2. Safestore, 3. Shurgard - Asked ChatGPT "What's the best storage facility in the UK for storing furniture?": 1. Big Yellow, 2. Safestore - Searched Google, AI Overview "storage facilities": 1. Safestore, 2. Shurgard, 3. Big Yellow - Searched Google, AI Overview "cheap storage units": 1. Shurgard, 2. Big Yellow, 3. Safestore Not named in any answer: StorageMart. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom storage facilities in September 2026? - In September 2026, Shurgard lost share of searches among storage facilities in the United Kingdom, from 21.5% to 18.3%. - Estimated monthly branded searches for Safestore in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Safestore estimated searches | Safestore Share of Search | Safestore rank | Shurgard estimated searches | Shurgard Share of Search | Shurgard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 7.3% | 4 | 8.1K | 16.3% | 2 | | Nov 2025 | 2.9K | 6.7% | 4 | 8.1K | 18.8% | 2 | | Dec 2025 | 2.4K | 6% | 4 | 6.6K | 16.5% | 2 | | Jan 2026 | 2.9K | 6.6% | 4 | 8.1K | 18.4% | 2 | | Feb 2026 | 2.9K | 7% | 4 | 6.6K | 15.9% | 2 | | Mar 2026 | 2.9K | 6.9% | 4 | 8.1K | 19.2% | 2 | | Apr 2026 | 2.9K | 6.9% | 4 | 8.1K | 19.2% | 2 | | May 2026 | 2.9K | 6.1% | 4 | 8.1K | 16.9% | 2 | | Jun 2026 | 2.9K | 5.6% | 4 | 9.9K | 19.1% | 2 | | Jul 2026 | 2.9K | 6.7% | 4 | 8.1K | 18.7% | 2 | | Aug 2026 | 2.9K | 6.3% | 4 | 9.9K | 21.5% | 2 | | Sep 2026 | 2.9K | 6.6% | 4 | 8.1K | 18.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Safestore’s and Shurgard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Safestore**: Measured on the search term “safe store”. - **Shurgard**: Measured on the search term “shurgard”. - [Safestore profile](/demand/uk/brands/safestore) - [Shurgard profile](/demand/uk/brands/shurgard) - [All storage facilities in the United Kingdom](/demand/uk/categories/uk-storage-facilities): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Safestore or Shurgard more popular in search? In September 2026, Shurgard had more branded searches than Safestore among storage facilities in the United Kingdom. Shurgard had about 8,100 branded searches, while Safestore had 2,900. Shurgard made up 18.3% of all storage facility searches we track, and Safestore accounted for 6.6%. ## Cite this page Brandwave. "Safestore vs Shurgard: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/safestore-vs-shurgard This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/safestore-vs-shurgard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.