--- title: "Rush vs Toni&Guy: Which is searched more in the United Kingdom?" description: "Is Rush or Toni&Guy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/rush-hair-vs-toni-and-guy" publisher: "Brandwave" --- # Rush vs Toni&Guy: Which is searched more in the United Kingdom? Is Rush or Toni&Guy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rush and Toni&Guy - **Competitive set**: Hair salon chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Rush Share of Search**: 15.6% - **Toni&Guy Share of Search**: 60% ## Is Rush or Toni&Guy more popular in search? - In September 2026, Toni&Guy had more branded searches than Rush among hair salon chains in the United Kingdom. Toni&Guy had about 33,100 branded searches, while Rush had 8,580. Toni&Guy made up 60% of all hair salon chain searches we track, and Rush accounted for 15.6%. - Toni&Guy was ahead of Rush in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rush’s share of searches among hair salon chains in the United Kingdom moved from 14.9% to 15.6%, and its estimated monthly branded searches moved from 8.7K to 8.6K. - Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom moved from 56.7% to 60%, and its estimated monthly branded searches held steady at 33.1K. ## Top hair salon chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Rush was mentioned in two out of three: in two of the three ChatGPT answers. Toni&Guy was mentioned in one out of three: in one of the three ChatGPT answers. Rush and Toni&Guy were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Supercuts | 1st | 2 of 3 | 2 of 3 | | Rush | 2nd | 2 of 3 | 2 of 3 | | Toni&Guy | 3rd | 1 of 3 | 1 of 3 | | Taylor Taylor London | Not ranked | 0 of 3 | 0 of 3 | | Saks | Not ranked | 0 of 3 | 0 of 3 | | Francesco Group | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hair salon chains - Asked ChatGPT "What's the best hair salon chain in the UK?": 1. Toni&Guy, 2. Rush, 3. Supercuts - Asked ChatGPT "Which hairdressing chain is best value in the UK?": 1. Supercuts, 2. Rush - Asked ChatGPT "What are the best hairdressers near me?": named none of the brands we track Not named in any answer: Taylor Taylor London, Saks and Francesco Group. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom hair salon chains in September 2026? - In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 57.6% to 60%. ## Month by month | Month | Rush estimated searches | Rush Share of Search | Rush rank | Toni&Guy estimated searches | Toni&Guy Share of Search | Toni&Guy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.7K | 14.9% | 3 | 33.1K | 56.7% | 1 | | Nov 2025 | 8.7K | 15.5% | 3 | 33.1K | 58.9% | 1 | | Dec 2025 | 8.7K | 15.1% | 3 | 33.1K | 57.4% | 1 | | Jan 2026 | 8.7K | 14.8% | 3 | 33.1K | 56.4% | 1 | | Feb 2026 | 8.7K | 17.5% | 3 | 27.1K | 54.6% | 1 | | Mar 2026 | 10.5K | 17.4% | 3 | 33.1K | 55% | 1 | | Apr 2026 | 8.6K | 14.9% | 3 | 33.1K | 57.5% | 1 | | May 2026 | 10.5K | 17.5% | 3 | 33.1K | 55.3% | 1 | | Jun 2026 | 10.5K | 17.6% | 3 | 33.1K | 55.6% | 1 | | Jul 2026 | 8.6K | 14.9% | 3 | 33.1K | 57.4% | 1 | | Aug 2026 | 8.7K | 15.1% | 3 | 33.1K | 57.6% | 1 | | Sep 2026 | 8.6K | 15.6% | 3 | 33.1K | 60% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Rush’s and Toni&Guy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rush**: Measured on the search terms “rush hair” and “rush hairdressers”, summed into one figure. - **Toni&Guy**: Measured on the search term “toni and guy”. - [Rush profile](/demand/uk/brands/rush-hair) - [Toni&Guy profile](/demand/uk/brands/toni-and-guy) - [All hair salon chains in the United Kingdom](/demand/uk/categories/uk-hair-salon-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rush or Toni&Guy more popular in search? In September 2026, Toni&Guy had more branded searches than Rush among hair salon chains in the United Kingdom. Toni&Guy had about 33,100 branded searches, while Rush had 8,580. Toni&Guy made up 60% of all hair salon chain searches we track, and Rush accounted for 15.6%. ## Cite this page Brandwave. "Rush vs Toni&Guy: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/rush-hair-vs-toni-and-guy This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/rush-hair-vs-toni-and-guy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.