---
title: "Royal Mail vs Yodel: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Royal Mail or Yodel? Compare estimated monthly branded-search demand and Share of Search inside the Parcel delivery services set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/royal-mail-vs-yodel"
publisher: "Brandwave"
---

# Royal Mail vs Yodel: Which is searched more in United Kingdom?

Which is more popular in search, Royal Mail or Yodel? Compare estimated monthly branded-search demand and Share of Search inside the Parcel delivery services set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Royal Mail and Yodel
- **Competitive set**: Parcel delivery services
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Royal Mail Share of Search**: 64.8%
- **Yodel Share of Search**: 5.8%

## Which is more popular in search, Royal Mail or Yodel?

- In September 2026, Royal Mail had more branded searches than Yodel among parcel delivery services in United Kingdom. Royal Mail was estimated to have 1.2M branded searches compared to Yodel’s 110K, and held a 64.8% Share of Search versus Yodel’s 5.8%.
- Royal Mail was ahead of Yodel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Royal Mail’s estimated Share of Search among parcel delivery services in United Kingdom moved from 55% to 64.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Yodel’s estimated Share of Search among parcel delivery services in United Kingdom moved from 20.2% to 5.8%, and its estimated monthly branded searches moved from 550K to 110K.

## How did search popularity change for United Kingdom parcel delivery services in September 2026?

- Estimated monthly branded searches for Yodel in United Kingdom fell 80% over 12 measured months, from 550K to 110K in September 2026.
- Estimated monthly branded searches for Royal Mail in United Kingdom fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

## Month by month

| Month | Royal Mail estimated searches | Royal Mail Share of Search | Royal Mail rank | Yodel estimated searches | Yodel Share of Search | Yodel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 55% | 1 | 550K | 20.2% | 3 |
| Nov 2025 | 1.5M | 57.1% | 1 | 450K | 17.1% | 3 |
| Dec 2025 | 1.8M | 57.1% | 1 | 550K | 17.2% | 3 |
| Jan 2026 | 1.2M | 55.5% | 1 | 301K | 13.7% | 3 |
| Feb 2026 | 1.2M | 60.4% | 1 | 246K | 12.2% | 3 |
| Mar 2026 | 1.5M | 63.7% | 1 | 301K | 12.8% | 3 |
| Apr 2026 | 1.2M | 61.7% | 1 | 301K | 15.2% | 3 |
| May 2026 | 1.2M | 60.4% | 1 | 246K | 12.2% | 3 |
| Jun 2026 | 1.2M | 58.2% | 1 | 201K | 9.6% | 3 |
| Jul 2026 | 1.2M | 59.2% | 1 | 165K | 8% | 3 |
| Aug 2026 | 1.2M | 64.8% | 1 | 110K | 5.8% | 3 |
| Sep 2026 | 1.2M | 64.8% | 1 | 110K | 5.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Royal Mail’s and Yodel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Royal Mail**: Measured on the search term “royal mail”.
- **Yodel**: Measured on the search term “yodel”.

- [Royal Mail profile](/demand/uk/brands/royal-mail)
- [Yodel profile](/demand/uk/brands/yodel)
- [All parcel delivery services in United Kingdom](/demand/uk/categories/uk-parcel-delivery-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Royal Mail or Yodel?

In September 2026, Royal Mail had more branded searches than Yodel among parcel delivery services in United Kingdom. Royal Mail was estimated to have 1.2M branded searches compared to Yodel’s 110K, and held a 64.8% Share of Search versus Yodel’s 5.8%.

## Cite this page

Brandwave. "Royal Mail vs Yodel: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/royal-mail-vs-yodel

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/royal-mail-vs-yodel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.