--- title: "Rowlands Pharmacy vs Superdrug: Which is searched more in the United Kingdom?" description: "Is Rowlands Pharmacy or Superdrug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/rowlands-pharmacy-vs-superdrug" publisher: "Brandwave" --- # Rowlands Pharmacy vs Superdrug: Which is searched more in the United Kingdom? Is Rowlands Pharmacy or Superdrug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rowlands Pharmacy and Superdrug - **Competitive set**: Pharmacy chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Rowlands Pharmacy Share of Search**: 1.7% - **Superdrug Share of Search**: 50.2% ## Is Rowlands Pharmacy or Superdrug more popular in search? - In September 2026, Superdrug had more branded searches than Rowlands Pharmacy among pharmacy chains in the United Kingdom. Superdrug had about 1.5 million branded searches, while Rowlands Pharmacy had 49,500. Superdrug made up 50.2% of all pharmacy chain searches we track, and Rowlands Pharmacy accounted for 1.7%. - Superdrug was ahead of Rowlands Pharmacy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rowlands Pharmacy’s share of searches among pharmacy chains in the United Kingdom moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom moved from 53.8% to 50.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M. ## Top pharmacy chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Superdrug was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rowlands Pharmacy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Superdrug was listed before Rowlands Pharmacy in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boots | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Superdrug | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Pharmacy2U | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Well Pharmacy | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Rowlands Pharmacy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Day Lewis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pharmacy chains - Asked ChatGPT "Which pharmacy should I use in the UK?": 1. Boots, 2. Superdrug - Asked ChatGPT "What are the best pharmacy chains in the UK?": 1. Boots, 2. Superdrug, 3. Well Pharmacy, 4. Rowlands Pharmacy, 5. Pharmacy2U - Asked ChatGPT "What's the best UK pharmacy for repeat prescriptions?": 1. Boots, 2. Pharmacy2U - Searched Google, AI Overview "chemist": named none of the brands we track Not named in any answer: Day Lewis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom pharmacy chains in September 2026? - In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%. - Estimated monthly branded searches for Rowlands Pharmacy in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Rowlands Pharmacy estimated searches | Rowlands Pharmacy Share of Search | Rowlands Pharmacy rank | Superdrug estimated searches | Superdrug Share of Search | Superdrug rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.8% | 5 | 1.8M | 53.8% | 1 | | Nov 2025 | 49.5K | 1.4% | 5 | 2.2M | 62.6% | 1 | | Dec 2025 | 60.5K | 1.7% | 5 | 2.2M | 61.6% | 1 | | Jan 2026 | 49.5K | 1.7% | 5 | 1.5M | 52.5% | 1 | | Feb 2026 | 40.5K | 1.5% | 6 | 1.5M | 56.5% | 1 | | Mar 2026 | 49.5K | 1.8% | 5 | 1.5M | 53.2% | 1 | | Apr 2026 | 49.5K | 1.8% | 5 | 1.5M | 53.2% | 1 | | May 2026 | 49.5K | 1.5% | 5 | 1.8M | 55.1% | 1 | | Jun 2026 | 40.5K | 1.4% | 6 | 1.5M | 53.5% | 1 | | Jul 2026 | 49.5K | 1.5% | 5 | 1.8M | 55.1% | 1 | | Aug 2026 | 49.5K | 1.5% | 5 | 1.8M | 55.5% | 1 | | Sep 2026 | 49.5K | 1.7% | 5 | 1.5M | 50.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Rowlands Pharmacy’s and Superdrug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rowlands Pharmacy**: Measured on the search term “rowlands pharmacy”. - **Superdrug**: Measured on the search term “superdrug”. - [Rowlands Pharmacy profile](/demand/uk/brands/rowlands-pharmacy) - [Superdrug profile](/demand/uk/brands/superdrug) - [All pharmacy chains in the United Kingdom](/demand/uk/categories/uk-pharmacy-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rowlands Pharmacy or Superdrug more popular in search? In September 2026, Superdrug had more branded searches than Rowlands Pharmacy among pharmacy chains in the United Kingdom. Superdrug had about 1.5 million branded searches, while Rowlands Pharmacy had 49,500. Superdrug made up 50.2% of all pharmacy chain searches we track, and Rowlands Pharmacy accounted for 1.7%. ## Cite this page Brandwave. "Rowlands Pharmacy vs Superdrug: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/rowlands-pharmacy-vs-superdrug This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/rowlands-pharmacy-vs-superdrug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.