--- title: "R.M. Williams vs Timberland: Which is searched more in the United Kingdom?" description: "Is R.M. Williams or Timberland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/rm-williams-vs-timberland" publisher: "Brandwave" --- # R.M. Williams vs Timberland: Which is searched more in the United Kingdom? Is R.M. Williams or Timberland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: R.M. Williams and Timberland - **Competitive set**: Boot brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **R.M. Williams Share of Search**: 4.2% - **Timberland Share of Search**: 14.1% ## Is R.M. Williams or Timberland more popular in search? - In September 2026, Timberland had more branded searches than R.M. Williams among boot brands in the United Kingdom. Timberland had about 74,000 branded searches, while R.M. Williams had 22,200. Timberland made up 14.1% of all boot brand searches we track, and R.M. Williams accounted for 4.2%. - Timberland was ahead of R.M. Williams in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, R.M. Williams’ share of searches among boot brands in the United Kingdom moved from 3.7% to 4.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Timberland’s share of searches among boot brands in the United Kingdom moved from 15% to 14.1%, and its estimated monthly branded searches moved from 110K to 74K. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, R.M. Williams was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Timberland was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Dr. Martens | 1 of 3 | 1 of 1 | 2 of 4 | | UGG | 0 of 3 | 0 of 1 | 0 of 4 | | Timberland | 1 of 3 | 0 of 1 | 1 of 4 | | Hunter | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | 1 of 3 | 0 of 1 | 1 of 4 | | R.M. Williams | 2 of 3 | 0 of 1 | 2 of 4 | | Red Wing | 1 of 3 | 0 of 1 | 1 of 4 | | Grenson | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about boot brands - Asked ChatGPT "What are the best boot brands in the UK?": 1. R.M. Williams, 2. Grenson, 3. Red Wing, 4. Dr. Martens, 5. Blundstone, 6. Timberland - Asked ChatGPT "Which Chelsea boots last the longest?": 1. R.M. Williams - Asked ChatGPT "What are good waterproof boots for walking in the UK?": named none of the brands we track - Searched Google, AI Overview "boots for women": 1. Dr. Martens Not named in any answer: UGG and Hunter. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom boot brands in September 2026? - In September 2026, UGG overtook Timberland to rank 2nd among boot brands in the United Kingdom, with 20.9% of the searches. - In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches. - In September 2026, R.M. Williams lost share of searches among boot brands in the United Kingdom, from 5% to 4.2%. - Estimated monthly branded searches for Timberland in the United Kingdom fell 32.7% over 12 measured months, from 110K to 74K in September 2026. ## Month by month | Month | R.M. Williams estimated searches | R.M. Williams Share of Search | R.M. Williams rank | Timberland estimated searches | Timberland Share of Search | Timberland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 3.7% | 6 | 110K | 15% | 3 | | Nov 2025 | 40.5K | 3.8% | 5 | 165K | 15.4% | 3 | | Dec 2025 | 40.5K | 4.6% | 5 | 135K | 15.2% | 3 | | Jan 2026 | 22.2K | 3.4% | 6 | 110K | 17% | 3 | | Feb 2026 | 22.2K | 5.8% | 5 | 60.5K | 15.7% | 2 | | Mar 2026 | 22.2K | 6.5% | 4 | 49.5K | 14.5% | 2 | | Apr 2026 | 18.1K | 6.8% | 3 | 33.1K | 12.4% | 2 | | May 2026 | 18.1K | 7% | 3 | 33.1K | 12.8% | 2 | | Jun 2026 | 22.2K | 10% | 3 | 27.1K | 12.2% | 2 | | Jul 2026 | 18.1K | 7.2% | 3 | 27.1K | 10.7% | 2 | | Aug 2026 | 18.1K | 5% | 4 | 49.5K | 13.8% | 2 | | Sep 2026 | 22.2K | 4.2% | 6 | 74K | 14.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using R.M. Williams’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **R.M. Williams**: Measured on the search term “r.m. williams”. - **Timberland**: Measured on the search term “timberland boots”. - [R.M. Williams profile](/demand/uk/brands/rm-williams) - [Timberland profile](/demand/uk/brands/timberland) - [All boot brands in the United Kingdom](/demand/uk/categories/uk-boot-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is R.M. Williams or Timberland more popular in search? In September 2026, Timberland had more branded searches than R.M. Williams among boot brands in the United Kingdom. Timberland had about 74,000 branded searches, while R.M. Williams had 22,200. Timberland made up 14.1% of all boot brand searches we track, and R.M. Williams accounted for 4.2%. ## Cite this page Brandwave. "R.M. Williams vs Timberland: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/rm-williams-vs-timberland This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/rm-williams-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.