--- title: "Rexel vs TLC Direct: Which is searched more in the United Kingdom?" description: "Is Rexel or TLC Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical wholesalers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/rexel-uk-vs-tlc-direct" publisher: "Brandwave" --- # Rexel vs TLC Direct: Which is searched more in the United Kingdom? Is Rexel or TLC Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical wholesalers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rexel and TLC Direct - **Competitive set**: Electrical wholesalers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Rexel Share of Search**: 1.3% - **TLC Direct Share of Search**: 10.9% ## Is Rexel or TLC Direct more popular in search? - In September 2026, TLC Direct had more branded searches than Rexel among electrical wholesalers in the United Kingdom. TLC Direct had about 33,100 branded searches, while Rexel had 3,990. TLC Direct made up 10.9% of all electrical wholesaler searches we track, and Rexel accounted for 1.3%. - TLC Direct was ahead of Rexel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rexel’s share of searches among electrical wholesalers in the United Kingdom moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 5K to 4K. - Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom moved from 9.9% to 10.9%, and its estimated monthly branded searches held steady at 33.1K. ## Top electrical wholesalers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rexel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TLC Direct was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rexel was listed before TLC Direct in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CEF | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | YESSS Electrical | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Rexel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | TLC Direct | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Electric Center | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Edmundson Electrical | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electrical wholesalers - Asked ChatGPT "What's the best electrical wholesaler in the UK for a small electrical contractor?": 1. CEF, 2. YESSS Electrical, 3. Rexel - Asked ChatGPT "Where can electricians in the UK buy cable and fittings at trade prices?": 1. CEF, 2. YESSS Electrical, 3. Rexel, 4. TLC Direct - Asked ChatGPT "Which UK electrical wholesalers let you order online and collect the same day?": 1. CEF, 2. YESSS Electrical, 3. Rexel, 4. Electric Center, 5. TLC Direct - Searched Google, AI Overview "electrical supplies": 1. YESSS Electrical, 2. CEF Not named in any answer: Edmundson Electrical. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom electrical wholesalers in September 2026? - Rexel’s share of searches among electrical wholesalers in the United Kingdom has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026. ## Month by month | Month | Rexel estimated searches | Rexel Share of Search | Rexel rank | TLC Direct estimated searches | TLC Direct Share of Search | TLC Direct rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 1.5% | 6 | 33.1K | 9.9% | 3 | | Nov 2025 | 5K | 1.6% | 6 | 33.1K | 10.4% | 3 | | Dec 2025 | 3.3K | 1.2% | 6 | 33.1K | 12.5% | 3 | | Jan 2026 | 6K | 1.9% | 6 | 33.1K | 10.4% | 3 | | Feb 2026 | 5K | 1.8% | 6 | 33.1K | 11.7% | 3 | | Mar 2026 | 5K | 1.5% | 6 | 33.1K | 9.8% | 3 | | Apr 2026 | 4.9K | 1.9% | 6 | 27.1K | 10.7% | 3 | | May 2026 | 4.9K | 1.9% | 6 | 27.1K | 10.7% | 3 | | Jun 2026 | 4.9K | 1.9% | 6 | 27.1K | 10.6% | 3 | | Jul 2026 | 4.1K | 1.6% | 6 | 27.1K | 10.6% | 3 | | Aug 2026 | 4K | 1.6% | 6 | 27.1K | 10.6% | 3 | | Sep 2026 | 4K | 1.3% | 6 | 33.1K | 10.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Rexel’s and TLC Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rexel**: Measured on the search terms “rexel electrical” and “rexel uk”, summed into one figure. - **TLC Direct**: Measured on the search term “tlc electrical”. - [Rexel profile](/demand/uk/brands/rexel-uk) - [TLC Direct profile](/demand/uk/brands/tlc-direct) - [All electrical wholesalers in the United Kingdom](/demand/uk/categories/uk-electrical-wholesalers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rexel or TLC Direct more popular in search? In September 2026, TLC Direct had more branded searches than Rexel among electrical wholesalers in the United Kingdom. TLC Direct had about 33,100 branded searches, while Rexel had 3,990. TLC Direct made up 10.9% of all electrical wholesaler searches we track, and Rexel accounted for 1.3%. ## Cite this page Brandwave. "Rexel vs TLC Direct: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/rexel-uk-vs-tlc-direct This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/rexel-uk-vs-tlc-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.