--- title: "Red Wing vs UGG: Which is searched more in the United Kingdom?" description: "Is Red Wing or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/red-wing-vs-ugg" publisher: "Brandwave" --- # Red Wing vs UGG: Which is searched more in the United Kingdom? Is Red Wing or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Wing and UGG - **Competitive set**: Boot brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Red Wing Share of Search**: 2.8% - **UGG Share of Search**: 20.9% ## Is Red Wing or UGG more popular in search? - In September 2026, UGG had more branded searches than Red Wing among boot brands in the United Kingdom. UGG had about 110,000 branded searches, while Red Wing had 14,800. UGG made up 20.9% of all boot brand searches we track, and Red Wing accounted for 2.8%. - UGG was ahead of Red Wing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Red Wing’s share of searches among boot brands in the United Kingdom moved from 3% to 2.8%, and its estimated monthly branded searches moved from 22.2K to 14.8K. - Across the 12 months ending September 2026, UGG’s share of searches among boot brands in the United Kingdom moved from 27.3% to 20.9%, and its estimated monthly branded searches moved from 201K to 110K. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Red Wing was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. UGG did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Dr. Martens | 1 of 3 | 1 of 1 | 2 of 4 | | UGG | 0 of 3 | 0 of 1 | 0 of 4 | | Timberland | 1 of 3 | 0 of 1 | 1 of 4 | | Hunter | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | 1 of 3 | 0 of 1 | 1 of 4 | | R.M. Williams | 2 of 3 | 0 of 1 | 2 of 4 | | Red Wing | 1 of 3 | 0 of 1 | 1 of 4 | | Grenson | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about boot brands - Asked ChatGPT "What are the best boot brands in the UK?": 1. R.M. Williams, 2. Grenson, 3. Red Wing, 4. Dr. Martens, 5. Blundstone, 6. Timberland - Asked ChatGPT "Which Chelsea boots last the longest?": 1. R.M. Williams - Asked ChatGPT "What are good waterproof boots for walking in the UK?": named none of the brands we track - Searched Google, AI Overview "boots for women": 1. Dr. Martens Not named in any answer: UGG and Hunter. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom boot brands in September 2026? - In September 2026, UGG overtook Timberland to rank 2nd among boot brands in the United Kingdom, with 20.9% of the searches. - Estimated monthly branded searches for Red Wing in the United Kingdom fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. ## Month by month | Month | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | UGG estimated searches | UGG Share of Search | UGG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 3% | 7 | 201K | 27.3% | 2 | | Nov 2025 | 22.2K | 2.1% | 7 | 301K | 28.1% | 2 | | Dec 2025 | 22.2K | 2.5% | 7 | 246K | 27.8% | 2 | | Jan 2026 | 18.1K | 2.8% | 7 | 135K | 20.8% | 2 | | Feb 2026 | 12.1K | 3.1% | 7 | 49.5K | 12.8% | 3 | | Mar 2026 | 12.1K | 3.5% | 6 | 27.1K | 7.9% | 3 | | Apr 2026 | 9.9K | 3.7% | 6 | 18.1K | 6.8% | 4 | | May 2026 | 8.1K | 3.1% | 6 | 12.1K | 4.7% | 5 | | Jun 2026 | 6.6K | 3% | 6 | 12.1K | 5.5% | 5 | | Jul 2026 | 6.6K | 2.6% | 7 | 18.1K | 7.2% | 4 | | Aug 2026 | 9.9K | 2.8% | 7 | 49.5K | 13.8% | 3 | | Sep 2026 | 14.8K | 2.8% | 7 | 110K | 20.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Red Wing’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Wing**: Measured on the search term “red wing boots”. - **UGG**: Measured on the search term “ugg boots”. - [Red Wing profile](/demand/uk/brands/red-wing) - [UGG profile](/demand/uk/brands/ugg) - [All boot brands in the United Kingdom](/demand/uk/categories/uk-boot-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Red Wing or UGG more popular in search? In September 2026, UGG had more branded searches than Red Wing among boot brands in the United Kingdom. UGG had about 110,000 branded searches, while Red Wing had 14,800. UGG made up 20.9% of all boot brand searches we track, and Red Wing accounted for 2.8%. ## Cite this page Brandwave. "Red Wing vs UGG: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/red-wing-vs-ugg This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/red-wing-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.