--- title: "Rated People vs TrustATrader: Which is searched more in the United Kingdom?" description: "Is Rated People or TrustATrader more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tradesperson directories set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/rated-people-vs-trustatrader" publisher: "Brandwave" --- # Rated People vs TrustATrader: Which is searched more in the United Kingdom? Is Rated People or TrustATrader more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tradesperson directories set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rated People and TrustATrader - **Competitive set**: Tradesperson directories - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Rated People Share of Search**: 5.2% - **TrustATrader Share of Search**: 5.2% ## Is Rated People or TrustATrader more popular in search? - In September 2026, Rated People and TrustATrader were level in searches among tradesperson directories in the United Kingdom, with an estimated 8.1K branded searches each, at 5.2% of the total each. - The lead changed hands once in the 12 months ending September 2026: TrustATrader took it in August 2026. - Across the 12 months ending September 2026, Rated People’s share of searches among tradesperson directories in the United Kingdom moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, TrustATrader’s share of searches among tradesperson directories in the United Kingdom held steady at 5.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top tradesperson directories in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TrustATrader was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rated People did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Checkatrade | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Which? Trusted Traders | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | TrustMark | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | MyBuilder | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | TrustATrader | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rated People | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tradesperson directories - Asked ChatGPT "What's the best website for finding a reliable tradesman in the UK?": 1. Which? Trusted Traders, 2. TrustMark, 3. Checkatrade, 4. MyBuilder, 5. TrustATrader - Asked ChatGPT "Which UK site is best for finding a builder or plumber with good reviews?": 1. Checkatrade, 2. Which? Trusted Traders, 3. TrustATrader, 4. MyBuilder - Asked ChatGPT "How do I find a trusted tradesperson in the UK?": 1. TrustMark, 2. Checkatrade, 3. Which? Trusted Traders - Searched Google, AI Overview "find a tradesman": 1. Checkatrade, 2. MyBuilder Not named in any answer: Rated People. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom tradesperson directories in September 2026? - In September 2026, Rated People overtook TrustATrader to rank 3rd among tradesperson directories in the United Kingdom, with 5.2% of the searches. - In September 2026, TrustATrader gained share of searches among tradesperson directories in the United Kingdom, from 4.6% to 5.2%. ## Month by month | Month | Rated People estimated searches | Rated People Share of Search | Rated People rank | TrustATrader estimated searches | TrustATrader Share of Search | TrustATrader rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 6.4% | 3 | 9.9K | 5.2% | 4 | | Nov 2025 | 9.9K | 5.4% | 3 | 8.1K | 4.4% | 4 | | Dec 2025 | 6.6K | 4.4% | 3 | 6.6K | 4.4% | 4 | | Jan 2026 | 9.9K | 5.2% | 3 | 9.9K | 5.2% | 4 | | Feb 2026 | 9.9K | 5.2% | 3 | 9.9K | 5.2% | 4 | | Mar 2026 | 9.9K | 5.2% | 3 | 9.9K | 5.2% | 4 | | Apr 2026 | 8.1K | 4.4% | 3 | 8.1K | 4.4% | 4 | | May 2026 | 8.1K | 4.4% | 3 | 8.1K | 4.4% | 4 | | Jun 2026 | 8.1K | 4.4% | 3 | 8.1K | 4.4% | 4 | | Jul 2026 | 8.1K | 5.2% | 3 | 8.1K | 5.2% | 4 | | Aug 2026 | 6.6K | 3.7% | 4 | 8.1K | 4.6% | 3 | | Sep 2026 | 8.1K | 5.2% | 3 | 8.1K | 5.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Rated People’s and TrustATrader’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rated People**: Measured on the search term “rated people”. - **TrustATrader**: Measured on the search term “trustatrader”. - [Rated People profile](/demand/uk/brands/rated-people) - [TrustATrader profile](/demand/uk/brands/trustatrader) - [All tradesperson directories in the United Kingdom](/demand/uk/categories/uk-tradesperson-directories): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rated People or TrustATrader more popular in search? In September 2026, Rated People and TrustATrader were level in searches among tradesperson directories in the United Kingdom, with an estimated 8.1K branded searches each, at 5.2% of the total each. ## Cite this page Brandwave. "Rated People vs TrustATrader: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/rated-people-vs-trustatrader This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/rated-people-vs-trustatrader. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.