--- title: "RAC vs Tradex Insurance: Which is searched more in the United Kingdom?" description: "Is RAC or Tradex Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Van insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/rac-vs-tradex-insurance" publisher: "Brandwave" --- # RAC vs Tradex Insurance: Which is searched more in the United Kingdom? Is RAC or Tradex Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Van insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RAC and Tradex Insurance - **Competitive set**: Van insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **RAC Share of Search**: 3.2% - **Tradex Insurance Share of Search**: 10.2% ## Is RAC or Tradex Insurance more popular in search? - In September 2026, Tradex Insurance had more branded searches than RAC among van insurance providers in the United Kingdom. Tradex Insurance had about 1,900 branded searches, while RAC had 590. Tradex Insurance made up 10.2% of all van insurance provider searches we track, and RAC accounted for 3.2%. - Tradex Insurance was ahead of RAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, RAC’s share of searches among van insurance providers in the United Kingdom moved from 2.5% to 3.2%, and its estimated monthly branded searches moved from 480 to 590. - Across the 12 months ending September 2026, Tradex Insurance’s share of searches among van insurance providers in the United Kingdom moved from 12.4% to 10.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top van insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RAC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tradex Insurance did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Van Insurer | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Aviva | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | AXA | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | RAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Direct Line | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tradex Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ageas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 1st Central | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about van insurance providers - Asked ChatGPT "Who has the best van insurance in the UK?": 1. AXA, 2. The Van Insurer, 3. RAC, 4. Direct Line - Asked ChatGPT "Which company should I insure my van with?": 1. Aviva, 2. The Van Insurer, 3. RAC - Asked ChatGPT "What's the cheapest van insurance for a tradesperson in the UK?": 1. The Van Insurer - Searched Google, AI Overview "van insurance": named none of the brands we track - Searched Google, AI Overview "van insurance quote": named none of the brands we track Not named in any answer: Admiral, Tradex Insurance, Hastings Direct, Ageas and 1st Central. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom van insurance providers in September 2026? - In September 2026, Tradex Insurance overtook Hastings Direct to rank 4th among van insurance providers in the United Kingdom, with 10.2% of the searches. - Estimated monthly branded searches for RAC in the United Kingdom rose 22.9% over 12 measured months, from 480 to 590 in September 2026. ## Month by month | Month | RAC estimated searches | RAC Share of Search | RAC rank | Tradex Insurance estimated searches | Tradex Insurance Share of Search | Tradex Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 2.5% | 8 | 2.4K | 12.4% | 3 | | Nov 2025 | 480 | 2.7% | 8 | 1.9K | 10.9% | 4 | | Dec 2025 | 390 | 2.6% | 8 | 1.6K | 10.6% | 4 | | Jan 2026 | 720 | 3.6% | 8 | 1.9K | 9.5% | 4 | | Feb 2026 | 720 | 3.6% | 8 | 1.9K | 9.6% | 4 | | Mar 2026 | 720 | 3.2% | 8 | 2.4K | 10.7% | 4 | | Apr 2026 | 590 | 3% | 8 | 1.9K | 9.7% | 4 | | May 2026 | 480 | 2.7% | 8 | 1.6K | 8.9% | 5 | | Jun 2026 | 590 | 3.2% | 8 | 1.9K | 10.2% | 4 | | Jul 2026 | 590 | 3.2% | 8 | 1.9K | 10.2% | 4 | | Aug 2026 | 590 | 3.3% | 7 | 1.6K | 8.8% | 5 | | Sep 2026 | 590 | 3.2% | 7 | 1.9K | 10.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using RAC’s and Tradex Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RAC**: Measured on the search term “rac van insurance”. - **Tradex Insurance**: Measured on the search term “tradex insurance”. - [RAC profile](/demand/uk/brands/rac) - [Tradex Insurance profile](/demand/uk/brands/tradex-insurance) - [All van insurance providers in the United Kingdom](/demand/uk/categories/uk-van-insurance-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RAC or Tradex Insurance more popular in search? In September 2026, Tradex Insurance had more branded searches than RAC among van insurance providers in the United Kingdom. Tradex Insurance had about 1,900 branded searches, while RAC had 590. Tradex Insurance made up 10.2% of all van insurance provider searches we track, and RAC accounted for 3.2%. ## Cite this page Brandwave. "RAC vs Tradex Insurance: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/rac-vs-tradex-insurance This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/rac-vs-tradex-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.