--- title: "Premier vs Tesco: Which is searched more in the United Kingdom?" description: "Is Premier or Tesco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Convenience stores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/premier-stores-vs-tesco" publisher: "Brandwave" --- # Premier vs Tesco: Which is searched more in the United Kingdom? Is Premier or Tesco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Convenience stores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Premier and Tesco - **Competitive set**: Convenience stores - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Premier Share of Search**: 0.42% - **Tesco Share of Search**: 77.8% ## Is Premier or Tesco more popular in search? - In September 2026, Tesco had more branded searches than Premier among convenience stores in the United Kingdom. Tesco had about 4.1 million branded searches, while Premier had 22,200. Tesco made up 77.8% of all convenience store searches we track, and Premier accounted for 0.42%. - Tesco was ahead of Premier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Premier’s share of searches among convenience stores in the United Kingdom moved from 0.4% to 0.42%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Tesco’s share of searches among convenience stores in the United Kingdom moved from 73.4% to 77.8%, and its estimated monthly branded searches moved from 3.4M to 4.1M. ## Top convenience stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tesco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Premier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tesco was listed before Premier in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tesco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Spar | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Londis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Premier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Co-op | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Costcutter | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nisa Local | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about convenience stores - Asked ChatGPT "What's the best convenience store chain in the UK?": 1. Tesco, 2. Spar - Asked ChatGPT "What are the biggest convenience store chains in the UK?": 1. Tesco, 2. Co-op, 3. Spar, 4. Premier, 5. Londis, 6. Costcutter, 7. Nisa Local - Asked ChatGPT "Which UK convenience store chain has the best prices?": 1. Tesco, 2. Premier, 3. Londis - Searched Google, AI Overview "convenience stores": 1. Spar, 2. Londis, 3. Premier, 4. Tesco - Searched Google, AI Overview "corner shop": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom convenience stores in September 2026? - In September 2026, Tesco gained share of searches among convenience stores in the United Kingdom, from 74.8% to 77.8%. - Estimated monthly branded searches for Premier in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. ## Month by month | Month | Premier estimated searches | Premier Share of Search | Premier rank | Tesco estimated searches | Tesco Share of Search | Tesco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 0.4% | 7 | 3.4M | 73.4% | 1 | | Nov 2025 | 18.1K | 0.47% | 7 | 2.7M | 71.3% | 1 | | Dec 2025 | 18.1K | 0.39% | 7 | 3.4M | 72.1% | 1 | | Jan 2026 | 18.1K | 0.47% | 7 | 2.7M | 70.8% | 1 | | Feb 2026 | 18.1K | 0.48% | 7 | 2.7M | 72.9% | 1 | | Mar 2026 | 22.2K | 0.48% | 7 | 3.4M | 72.9% | 1 | | Apr 2026 | 18.1K | 0.4% | 7 | 3.4M | 74.2% | 1 | | May 2026 | 22.2K | 0.41% | 7 | 4.1M | 74.8% | 1 | | Jun 2026 | 18.1K | 0.4% | 7 | 3.4M | 73.6% | 1 | | Jul 2026 | 22.2K | 0.41% | 7 | 4.1M | 74.8% | 1 | | Aug 2026 | 27.1K | 0.5% | 7 | 4.1M | 74.8% | 1 | | Sep 2026 | 22.2K | 0.42% | 7 | 4.1M | 77.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Premier’s and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Premier**: Measured on the search terms “premier store” and “premier stores”, summed into one figure. - **Tesco**: Measured on the search term “tesco express”. - [Premier profile](/demand/uk/brands/premier-stores) - [Tesco profile](/demand/uk/brands/tesco) - [All convenience stores in the United Kingdom](/demand/uk/categories/uk-convenience-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Premier or Tesco more popular in search? In September 2026, Tesco had more branded searches than Premier among convenience stores in the United Kingdom. Tesco had about 4.1 million branded searches, while Premier had 22,200. Tesco made up 77.8% of all convenience store searches we track, and Premier accounted for 0.42%. ## Cite this page Brandwave. "Premier vs Tesco: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/premier-stores-vs-tesco This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/premier-stores-vs-tesco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.