--- title: "Poundstretcher vs The Range: Which is searched more in the United Kingdom?" description: "Is Poundstretcher or The Range more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Discount retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/poundstretcher-vs-the-range" publisher: "Brandwave" --- # Poundstretcher vs The Range: Which is searched more in the United Kingdom? Is Poundstretcher or The Range more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Discount retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Poundstretcher and The Range - **Competitive set**: Discount retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Poundstretcher Share of Search**: 0.8% - **The Range Share of Search**: 16.3% ## Is Poundstretcher or The Range more popular in search? - In September 2026, The Range had more branded searches than Poundstretcher among discount retailers in the United Kingdom. The Range had about 2.2 million branded searches, while Poundstretcher had 110,000. The Range made up 16.3% of all discount retailer searches we track, and Poundstretcher accounted for 0.8%. - The Range was ahead of Poundstretcher in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Poundstretcher’s share of searches among discount retailers in the United Kingdom moved from 0.77% to 0.8%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom moved from 19.1% to 16.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M. ## Top discount retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Poundstretcher and The Range were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poundland | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Home Bargains | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | B&M | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | TK Maxx | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | The Range | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Poundstretcher | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about discount retailers - Asked ChatGPT "What's the best discount store in the UK?": 1. Home Bargains, 2. B&M, 3. Poundland, 4. TK Maxx - Asked ChatGPT "Which UK discount store has the best prices?": 1. Poundland, 2. Home Bargains, 3. B&M - Asked ChatGPT "What are the biggest discount retailers in the UK?": 1. B&M, 2. Poundland, 3. Home Bargains, 4. The Range, 5. TK Maxx, 6. Poundstretcher - Searched Google, AI Overview "discount stores": 1. Home Bargains Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom discount retailers in September 2026? - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | Poundstretcher estimated searches | Poundstretcher Share of Search | Poundstretcher rank | The Range estimated searches | The Range Share of Search | The Range rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 0.77% | 6 | 2.7M | 19.1% | 4 | | Nov 2025 | 110K | 0.64% | 6 | 3.4M | 19.6% | 4 | | Dec 2025 | 135K | 0.86% | 6 | 2.7M | 17.4% | 4 | | Jan 2026 | 90.5K | 0.74% | 6 | 2.2M | 18.4% | 4 | | Feb 2026 | 90.5K | 0.83% | 6 | 1.8M | 16.9% | 4 | | Mar 2026 | 110K | 0.89% | 6 | 2.2M | 18.1% | 4 | | Apr 2026 | 110K | 0.89% | 6 | 2.2M | 18.1% | 4 | | May 2026 | 165K | 1.2% | 6 | 2.2M | 16.4% | 4 | | Jun 2026 | 135K | 1.1% | 6 | 2.2M | 18.4% | 4 | | Jul 2026 | 110K | 0.91% | 6 | 2.2M | 18.4% | 4 | | Aug 2026 | 110K | 0.78% | 6 | 2.2M | 16% | 4 | | Sep 2026 | 110K | 0.8% | 6 | 2.2M | 16.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Poundstretcher’s and The Range’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Poundstretcher**: Measured on the search term “poundstretcher”. - **The Range**: Measured on the search term “the range”. - [Poundstretcher profile](/demand/uk/brands/poundstretcher) - [The Range profile](/demand/uk/brands/the-range) - [All discount retailers in the United Kingdom](/demand/uk/categories/uk-discount-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Poundstretcher or The Range more popular in search? In September 2026, The Range had more branded searches than Poundstretcher among discount retailers in the United Kingdom. The Range had about 2.2 million branded searches, while Poundstretcher had 110,000. The Range made up 16.3% of all discount retailer searches we track, and Poundstretcher accounted for 0.8%. ## Cite this page Brandwave. "Poundstretcher vs The Range: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/poundstretcher-vs-the-range This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/poundstretcher-vs-the-range. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.