--- title: "Pooch & Mutt vs tails.com: Which is searched more in the United Kingdom?" description: "Is Pooch & Mutt or tails.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/pooch-and-mutt-vs-tails-com" publisher: "Brandwave" --- # Pooch & Mutt vs tails.com: Which is searched more in the United Kingdom? Is Pooch & Mutt or tails.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pooch & Mutt and tails.com - **Competitive set**: Dog food subscriptions - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Pooch & Mutt Share of Search**: 16.8% - **tails.com Share of Search**: 9.1% ## Is Pooch & Mutt or tails.com more popular in search? - In September 2026, Pooch & Mutt had more branded searches than tails.com among dog food subscriptions in the United Kingdom. Pooch & Mutt had about 42,400 branded searches, while tails.com had 22,900. Pooch & Mutt made up 16.8% of all dog food subscription searches we track, and tails.com accounted for 9.1%. - Pooch & Mutt was ahead of tails.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pooch & Mutt’s share of searches among dog food subscriptions in the United Kingdom moved from 23.1% to 16.8%, and its estimated monthly branded searches moved from 52.4K to 42.4K. - Across the 12 months ending September 2026, tails.com’s share of searches among dog food subscriptions in the United Kingdom moved from 9.4% to 9.1%, and its estimated monthly branded searches moved from 21.4K to 22.9K. ## Top dog food subscriptions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, tails.com was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pooch & Mutt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. tails.com was listed before Pooch & Mutt in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Butternut Box | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | tails.com | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Different Dog | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pure Pet Food | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pooch & Mutt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Marleybones | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lily's Kitchen | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about dog food subscriptions - Asked ChatGPT "Which dog food subscription should I try in the UK?": 1. Butternut Box, 2. tails.com, 3. Pure Pet Food, 4. Different Dog - Asked ChatGPT "What are the best dog food subscriptions in the UK?": 1. Butternut Box, 2. tails.com, 3. Different Dog, 4. Pure Pet Food, 5. Marleybones - Asked ChatGPT "What's the best fresh dog food delivery in the UK?": 1. Butternut Box, 2. Different Dog, 3. Marleybones - Searched Google, AI Overview "fresh dog food": 1. Lily's Kitchen - Searched Google, AI Overview "dog food subscription": 1. tails.com, 2. Pooch & Mutt, 3. Lily's Kitchen Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom dog food subscriptions in September 2026? - In September 2026, Pooch & Mutt gained share of searches among dog food subscriptions in the United Kingdom, from 15.2% to 16.8%. - In September 2026, tails.com gained share of searches among dog food subscriptions in the United Kingdom, from 8.1% to 9.1%. ## Month by month | Month | Pooch & Mutt estimated searches | Pooch & Mutt Share of Search | Pooch & Mutt rank | tails.com estimated searches | tails.com Share of Search | tails.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 52.4K | 23.1% | 2 | 21.4K | 9.4% | 4 | | Nov 2025 | 63.4K | 25.8% | 2 | 21.4K | 8.7% | 4 | | Dec 2025 | 35K | 17.3% | 3 | 21.4K | 10.6% | 4 | | Jan 2026 | 64.1K | 22.8% | 3 | 22.9K | 8.2% | 4 | | Feb 2026 | 42.9K | 18.9% | 3 | 21.4K | 9.4% | 4 | | Mar 2026 | 52.4K | 21.2% | 3 | 21.4K | 8.7% | 4 | | Apr 2026 | 42.9K | 18.1% | 3 | 21.4K | 9% | 4 | | May 2026 | 42.9K | 18.1% | 3 | 21.4K | 9% | 4 | | Jun 2026 | 42.4K | 16.6% | 3 | 22.9K | 9% | 4 | | Jul 2026 | 42.4K | 16.6% | 3 | 22.9K | 9% | 4 | | Aug 2026 | 42.9K | 15.2% | 3 | 22.9K | 8.1% | 4 | | Sep 2026 | 42.4K | 16.8% | 3 | 22.9K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Pooch & Mutt’s and tails.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pooch & Mutt**: Measured on the search terms “pooch & mutt” and “pooch and mutt”, summed into one figure. - **tails.com**: Measured on the search terms “tails dog food” and “tails.com”, summed into one figure. - [Pooch & Mutt profile](/demand/uk/brands/pooch-and-mutt) - [tails.com profile](/demand/uk/brands/tails-com) - [All dog food subscriptions in the United Kingdom](/demand/uk/categories/uk-dog-food-subscriptions): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pooch & Mutt or tails.com more popular in search? In September 2026, Pooch & Mutt had more branded searches than tails.com among dog food subscriptions in the United Kingdom. Pooch & Mutt had about 42,400 branded searches, while tails.com had 22,900. Pooch & Mutt made up 16.8% of all dog food subscription searches we track, and tails.com accounted for 9.1%. ## Cite this page Brandwave. "Pooch & Mutt vs tails.com: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/pooch-and-mutt-vs-tails-com This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/pooch-and-mutt-vs-tails-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.