--- title: "Pizza Hut vs Pizza Pilgrims: Which is searched more in the United Kingdom?" description: "Is Pizza Hut or Pizza Pilgrims more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/pizza-hut-vs-pizza-pilgrims" publisher: "Brandwave" --- # Pizza Hut vs Pizza Pilgrims: Which is searched more in the United Kingdom? Is Pizza Hut or Pizza Pilgrims more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pizza Hut and Pizza Pilgrims - **Competitive set**: Pizza chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Pizza Hut Share of Search**: 16.5% - **Pizza Pilgrims Share of Search**: 1.8% ## Is Pizza Hut or Pizza Pilgrims more popular in search? - In September 2026, Pizza Hut had more branded searches than Pizza Pilgrims among pizza chains in the United Kingdom. Pizza Hut had about 450,000 branded searches, while Pizza Pilgrims had 49,500. Pizza Hut made up 16.5% of all pizza chain searches we track, and Pizza Pilgrims accounted for 1.8%. - Pizza Hut was ahead of Pizza Pilgrims in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in the United Kingdom moved from 32.2% to 16.5%, and its estimated monthly branded searches moved from 1.2M to 450K. - Across the 12 months ending September 2026, Pizza Pilgrims’ share of searches among pizza chains in the United Kingdom moved from 2.9% to 1.8%, and its estimated monthly branded searches moved from 110K to 49.5K. ## Top pizza chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Pizza Hut and Pizza Pilgrims were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pizza Hut was listed before Pizza Pilgrims in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Domino's | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Franco Manca | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | PizzaExpress | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rudy's Pizza Napoletana | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Papa Johns | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Pilgrims | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Hut | 7th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about pizza chains - Asked ChatGPT "Which pizza chain has the best pizza in the UK?": 1. Rudy's Pizza Napoletana, 2. Pizza Pilgrims, 3. Franco Manca, 4. PizzaExpress, 5. Domino's - Asked ChatGPT "What are the best pizza chains in the UK?": 1. PizzaExpress, 2. Franco Manca, 3. Domino's, 4. Pizza Hut, 5. Papa Johns, 6. Pizza Pilgrims, 7. Rudy's Pizza Napoletana - Asked ChatGPT "Which pizza chain in the UK is best for delivery?": 1. Domino's, 2. Papa Johns, 3. Pizza Hut - Searched Google, AI Overview "pizza restaurants": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom pizza chains in September 2026? - In September 2026, Pizza Hut lost share of searches among pizza chains in the United Kingdom, from 18.2% to 16.5%. - Estimated monthly branded searches for Pizza Pilgrims in the United Kingdom fell 55% over 12 measured months, from 110K to 49.5K in September 2026. ## Month by month | Month | Pizza Hut estimated searches | Pizza Hut Share of Search | Pizza Hut rank | Pizza Pilgrims estimated searches | Pizza Pilgrims Share of Search | Pizza Pilgrims rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 32.2% | 2 | 110K | 2.9% | 6 | | Nov 2025 | 823K | 22.1% | 2 | 110K | 3% | 6 | | Dec 2025 | 673K | 18.5% | 3 | 110K | 3% | 6 | | Jan 2026 | 673K | 20% | 3 | 90.5K | 2.7% | 6 | | Feb 2026 | 550K | 17.4% | 3 | 90.5K | 2.9% | 6 | | Mar 2026 | 550K | 17.5% | 3 | 90.5K | 2.9% | 6 | | Apr 2026 | 550K | 17.5% | 3 | 90.5K | 2.9% | 6 | | May 2026 | 550K | 17.5% | 3 | 110K | 3.5% | 5 | | Jun 2026 | 450K | 16.3% | 3 | 74K | 2.7% | 5 | | Jul 2026 | 450K | 16.4% | 3 | 49.5K | 1.8% | 6 | | Aug 2026 | 550K | 18.2% | 3 | 60.5K | 2% | 6 | | Sep 2026 | 450K | 16.5% | 3 | 49.5K | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Pizza Hut’s and Pizza Pilgrims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pizza Hut**: Measured on the search term “pizza hut”. - **Pizza Pilgrims**: Measured on the search term “pizza pilgrims”. - [Pizza Hut profile](/demand/uk/brands/pizza-hut) - [Pizza Pilgrims profile](/demand/uk/brands/pizza-pilgrims) - [All pizza chains in the United Kingdom](/demand/uk/categories/uk-pizza-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pizza Hut or Pizza Pilgrims more popular in search? In September 2026, Pizza Hut had more branded searches than Pizza Pilgrims among pizza chains in the United Kingdom. Pizza Hut had about 450,000 branded searches, while Pizza Pilgrims had 49,500. Pizza Hut made up 16.5% of all pizza chain searches we track, and Pizza Pilgrims accounted for 1.8%. ## Cite this page Brandwave. "Pizza Hut vs Pizza Pilgrims: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/pizza-hut-vs-pizza-pilgrims This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/pizza-hut-vs-pizza-pilgrims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.