--- title: "Piz Buin vs Ultrasun: Which is searched more in the United Kingdom?" description: "Is Piz Buin or Ultrasun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/piz-buin-vs-ultrasun" publisher: "Brandwave" --- # Piz Buin vs Ultrasun: Which is searched more in the United Kingdom? Is Piz Buin or Ultrasun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Piz Buin and Ultrasun - **Competitive set**: Sunscreen brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Piz Buin Share of Search**: 8.3% - **Ultrasun Share of Search**: 5.5% ## Is Piz Buin or Ultrasun more popular in search? - In September 2026, Piz Buin had more branded searches than Ultrasun among sunscreen brands in the United Kingdom. Piz Buin had about 5,400 branded searches, while Ultrasun had 3,600. Piz Buin made up 8.3% of all sunscreen brand searches we track, and Ultrasun accounted for 5.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Ultrasun took it in March 2026, Piz Buin took it in June 2026. - Across the 12 months ending September 2026, Piz Buin’s share of searches among sunscreen brands in the United Kingdom moved from 6.2% to 8.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K. - Across the 12 months ending September 2026, Ultrasun’s share of searches among sunscreen brands in the United Kingdom moved from 5% to 5.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ultrasun was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Piz Buin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Altruist | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nivea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Ambre Solaire | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Soltan | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ultrasun | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Banana Boat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | P20 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piz Buin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Heliocare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Supergoop! | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sun cream should I buy in the UK?": 1. La Roche-Posay, 2. Ambre Solaire - Asked ChatGPT "What are the best sun cream brands?": 1. La Roche-Posay, 2. Altruist, 3. Ambre Solaire, 4. Nivea, 5. Ultrasun - Asked ChatGPT "What is the best SPF 50 sun cream for your face?": 1. La Roche-Posay - Searched Google, AI Overview "sun cream": 1. Nivea, 2. Altruist, 3. Soltan - Searched Google, AI Overview "sunscreen": 1. Altruist, 2. Nivea, 3. La Roche-Posay Not named in any answer: Banana Boat, P20, Piz Buin, Hawaiian Tropic, Ultra Violette, Bondi Sands, Heliocare and Supergoop!. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom sunscreen brands in September 2026? - In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches. - In September 2026, Ultrasun lost share of searches among sunscreen brands in the United Kingdom, from 7.1% to 5.5%. - Estimated monthly branded searches for Piz Buin in the United Kingdom rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026. ## Month by month | Month | Piz Buin estimated searches | Piz Buin Share of Search | Piz Buin rank | Ultrasun estimated searches | Ultrasun Share of Search | Ultrasun rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 6.2% | 5 | 2.9K | 5% | 9 | | Nov 2025 | 2.4K | 4.8% | 8 | 2.4K | 4.8% | 9 | | Dec 2025 | 1.9K | 4.5% | 9 | 1.9K | 4.5% | 10 | | Jan 2026 | 4.4K | 7.4% | 4 | 3.6K | 6% | 6 | | Feb 2026 | 4.4K | 6.9% | 4 | 4.4K | 6.9% | 5 | | Mar 2026 | 5.4K | 5.9% | 7 | 6.6K | 7.2% | 4 | | Apr 2026 | 9.9K | 6.1% | 6 | 12.1K | 7.5% | 4 | | May 2026 | 18.1K | 7.4% | 5 | 22.2K | 9.1% | 4 | | Jun 2026 | 18.1K | 8.9% | 4 | 14.8K | 7.3% | 5 | | Jul 2026 | 14.8K | 8.5% | 4 | 12.1K | 6.9% | 5 | | Aug 2026 | 9.9K | 8.7% | 4 | 8.1K | 7.1% | 6 | | Sep 2026 | 5.4K | 8.3% | 4 | 3.6K | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Piz Buin’s and Ultrasun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Piz Buin**: Measured on the search term “piz buin”. - **Ultrasun**: Measured on the search term “ultrasun”. - [Piz Buin profile](/demand/uk/brands/piz-buin) - [Ultrasun profile](/demand/uk/brands/ultrasun) - [All sunscreen brands in the United Kingdom](/demand/uk/categories/uk-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Piz Buin or Ultrasun more popular in search? In September 2026, Piz Buin had more branded searches than Ultrasun among sunscreen brands in the United Kingdom. Piz Buin had about 5,400 branded searches, while Ultrasun had 3,600. Piz Buin made up 8.3% of all sunscreen brand searches we track, and Ultrasun accounted for 5.5%. ## Cite this page Brandwave. "Piz Buin vs Ultrasun: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/piz-buin-vs-ultrasun This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/piz-buin-vs-ultrasun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.