--- title: "Pie vs Taxfix: Which is searched more in the United Kingdom?" description: "Is Pie or Taxfix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self assessment tax return software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/pie-tax-vs-taxfix" publisher: "Brandwave" --- # Pie vs Taxfix: Which is searched more in the United Kingdom? Is Pie or Taxfix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self assessment tax return software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pie and Taxfix - **Competitive set**: Self assessment tax return software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Pie Share of Search**: 3.3% - **Taxfix Share of Search**: 40.5% ## Is Pie or Taxfix more popular in search? - In September 2026, Taxfix had more branded searches than Pie among self assessment tax return software in the United Kingdom. Taxfix had about 4,800 branded searches, while Pie had 390. Taxfix made up 40.5% of all self assessment tax return software searches we track, and Pie accounted for 3.3%. - Taxfix was ahead of Pie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pie’s share of searches among self assessment tax return software in the United Kingdom moved from 3% to 3.3%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, Taxfix’s share of searches among self assessment tax return software in the United Kingdom moved from 48.6% to 40.5%, and its estimated monthly branded searches moved from 7.8K to 4.8K. ## Top self assessment tax return software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Pie nor Taxfix showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FreeAgent | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | GoSimpleTax | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Sage Accounting | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Xero | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | TaxCalc | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Andica | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Coconut | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Taxfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Untied | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self assessment tax return software - Asked ChatGPT "What's the best software for filing a self assessment tax return?": 1. GoSimpleTax, 2. FreeAgent - Asked ChatGPT "Which apps can sole traders use for Making Tax Digital?": 1. FreeAgent, 2. Xero - Asked ChatGPT "What's the easiest way to do my self assessment tax return?": named none of the brands we track - Searched Google, AI Overview "making tax digital software": 1. Sage Accounting, 2. Xero, 3. Coconut - Searched Google, AI Overview "self assessment software": 1. TaxCalc, 2. GoSimpleTax, 3. FreeAgent, 4. Andica, 5. Sage Accounting Not named in any answer: Taxfix, Pie and Untied. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom self assessment tax return software in September 2026? - In September 2026, Taxfix overtook TaxCalc to become the leader among self assessment tax return software in the United Kingdom, with 40.5% of the searches. - In September 2026, Pie lost share of searches among self assessment tax return software in the United Kingdom, from 3.8% to 3.3%. ## Month by month | Month | Pie estimated searches | Pie Share of Search | Pie rank | Taxfix estimated searches | Taxfix Share of Search | Taxfix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 3% | 5 | 7.8K | 48.6% | 1 | | Nov 2025 | 720 | 4% | 4 | 9K | 50.3% | 1 | | Dec 2025 | 720 | 3.8% | 5 | 10.8K | 57.7% | 1 | | Jan 2026 | 1.3K | 3% | 5 | 24.2K | 56.5% | 1 | | Feb 2026 | 1K | 7.8% | 4 | 5.3K | 41.1% | 1 | | Mar 2026 | 1.3K | 7.9% | 4 | 5.8K | 35.2% | 2 | | Apr 2026 | 1K | 5% | 5 | 7.2K | 35.9% | 2 | | May 2026 | 590 | 4.3% | 5 | 5.3K | 38.6% | 2 | | Jun 2026 | 480 | 3.4% | 5 | 6K | 42.2% | 1 | | Jul 2026 | 480 | 3.4% | 5 | 5.5K | 39.4% | 1 | | Aug 2026 | 480 | 3.8% | 5 | 4.5K | 35.6% | 2 | | Sep 2026 | 390 | 3.3% | 5 | 4.8K | 40.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pie’s and Taxfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pie**: Measured on the search term “pie tax”. - **Taxfix**: Measured on the search terms “taxfix” and “taxscouts”, summed into one figure. - [Pie profile](/demand/uk/brands/pie-tax) - [Taxfix profile](/demand/uk/brands/taxfix) - [All self assessment tax return software in the United Kingdom](/demand/uk/categories/uk-self-assessment-tax-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pie or Taxfix more popular in search? In September 2026, Taxfix had more branded searches than Pie among self assessment tax return software in the United Kingdom. Taxfix had about 4,800 branded searches, while Pie had 390. Taxfix made up 40.5% of all self assessment tax return software searches we track, and Pie accounted for 3.3%. ## Cite this page Brandwave. "Pie vs Taxfix: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/pie-tax-vs-taxfix This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/pie-tax-vs-taxfix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.