--- title: "Phorest vs Square Appointments: Which is searched more in the United Kingdom?" description: "Is Phorest or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/phorest-vs-square-appointments" publisher: "Brandwave" --- # Phorest vs Square Appointments: Which is searched more in the United Kingdom? Is Phorest or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phorest and Square Appointments - **Competitive set**: Salon booking software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Phorest Share of Search**: 6% - **Square Appointments Share of Search**: 4% ## Is Phorest or Square Appointments more popular in search? - In September 2026, Phorest had more branded searches than Square Appointments among salon booking software in the United Kingdom. Phorest had about 3,600 branded searches, while Square Appointments had 2,400. Phorest made up 6% of all salon booking software searches we track, and Square Appointments accounted for 4%. - Phorest was ahead of Square Appointments in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in the United Kingdom moved from 4.7% to 6%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom moved from 4.7% to 4%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top salon booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square Appointments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Phorest was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Square Appointments was listed before Phorest in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fresha | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booksy | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Square Appointments | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Treatwell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Phorest | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Timely | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about salon booking software - Asked ChatGPT "What's the best salon booking software in the UK?": 1. Fresha, 2. Timely, 3. Phorest, 4. Booksy, 5. Square Appointments - Asked ChatGPT "Which booking system is best for a small hair or beauty salon?": 1. Fresha, 2. Square Appointments, 3. Treatwell - Asked ChatGPT "What's the easiest salon booking app for clients to use?": 1. Fresha, 2. Booksy, 3. Square Appointments - Searched Google, AI Overview "salon software": 1. Fresha - Searched Google, AI Overview "salon booking app": 1. Fresha, 2. Treatwell, 3. Booksy, 4. Square Appointments, 5. Phorest Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom salon booking software in September 2026? - In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%. - Estimated monthly branded searches for Phorest in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Month by month | Month | Phorest estimated searches | Phorest Share of Search | Phorest rank | Square Appointments estimated searches | Square Appointments Share of Search | Square Appointments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 4.7% | 3 | 2.9K | 4.7% | 4 | | Nov 2025 | 2.9K | 5% | 2 | 1.9K | 3.3% | 4 | | Dec 2025 | 2.9K | 5.1% | 2 | 1.6K | 2.8% | 3 | | Jan 2026 | 3.6K | 6% | 2 | 2.4K | 4% | 3 | | Feb 2026 | 2.9K | 4.9% | 2 | 1.9K | 3.2% | 4 | | Mar 2026 | 3.6K | 5.1% | 2 | 1.9K | 2.7% | 5 | | Apr 2026 | 3.6K | 6.1% | 2 | 1.9K | 3.2% | 4 | | May 2026 | 2.9K | 4.2% | 2 | 1.6K | 2.3% | 5 | | Jun 2026 | 3.6K | 5.1% | 2 | 1.6K | 2.3% | 5 | | Jul 2026 | 3.6K | 5.1% | 2 | 1.6K | 2.3% | 5 | | Aug 2026 | 3.6K | 6% | 2 | 1.9K | 3.2% | 4 | | Sep 2026 | 3.6K | 6% | 2 | 2.4K | 4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Phorest’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phorest**: Measured on the search term “phorest”. - **Square Appointments**: Measured on the search term “square appointments”. - [Phorest profile](/demand/uk/brands/phorest) - [Square Appointments profile](/demand/uk/brands/square-appointments) - [All salon booking software in the United Kingdom](/demand/uk/categories/uk-salon-booking-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phorest or Square Appointments more popular in search? In September 2026, Phorest had more branded searches than Square Appointments among salon booking software in the United Kingdom. Phorest had about 3,600 branded searches, while Square Appointments had 2,400. Phorest made up 6% of all salon booking software searches we track, and Square Appointments accounted for 4%. ## Cite this page Brandwave. "Phorest vs Square Appointments: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/phorest-vs-square-appointments This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/phorest-vs-square-appointments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.