--- title: "Philips vs Swan: Which is searched more in the United Kingdom?" description: "Is Philips or Swan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/philips-vs-swan-appliances" publisher: "Brandwave" --- # Philips vs Swan: Which is searched more in the United Kingdom? Is Philips or Swan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Swan - **Competitive set**: Air fryer brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Philips Share of Search**: 3.3% - **Swan Share of Search**: 0.77% ## Is Philips or Swan more popular in search? - In September 2026, Philips had more branded searches than Swan among air fryer brands in the United Kingdom. Philips had about 8,100 branded searches, while Swan had 1,900. Philips made up 3.3% of all air fryer brand searches we track, and Swan accounted for 0.77%. - Philips was ahead of Swan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in the United Kingdom moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Swan’s share of searches among air fryer brands in the United Kingdom moved from 1.2% to 0.77%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | COSORI | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Instant | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Philips | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tefal | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Tower | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Russell Hobbs | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphy Richards | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "Which air fryer should I buy in the UK?": 1. Ninja, 2. COSORI, 3. Instant - Asked ChatGPT "What are the best air fryer brands?": 1. Ninja, 2. COSORI, 3. Instant, 4. Philips, 5. Tower, 6. Russell Hobbs - Asked ChatGPT "What is the best dual basket air fryer?": 1. Ninja, 2. Philips, 3. Instant - Searched Google, AI Overview "air fryer": named none of the brands we track - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Tefal Not named in any answer: Salter, Lakeland, Swan, Sage and Morphy Richards. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom air fryer brands in September 2026? - Estimated monthly branded searches for Swan in the United Kingdom fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. - Estimated monthly branded searches for Philips in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Swan estimated searches | Swan Share of Search | Swan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3.4% | 5 | 3.6K | 1.2% | 9 | | Nov 2025 | 12.1K | 2.9% | 5 | 3.6K | 0.85% | 9 | | Dec 2025 | 12.1K | 3.5% | 5 | 3.6K | 1% | 9 | | Jan 2026 | 12.1K | 4% | 5 | 4.4K | 1.5% | 9 | | Feb 2026 | 6.6K | 3.3% | 5 | 2.4K | 1.2% | 9 | | Mar 2026 | 8.1K | 3.3% | 5 | 2.4K | 0.98% | 9 | | Apr 2026 | 9.9K | 4.2% | 5 | 1.9K | 0.81% | 9 | | May 2026 | 8.1K | 4% | 5 | 1.9K | 0.94% | 9 | | Jun 2026 | 6.6K | 3.4% | 5 | 1.9K | 0.97% | 9 | | Jul 2026 | 5.4K | 2.8% | 6 | 1.6K | 0.83% | 9 | | Aug 2026 | 8.1K | 3.4% | 5 | 1.9K | 0.79% | 9 | | Sep 2026 | 8.1K | 3.3% | 5 | 1.9K | 0.77% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Swan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search term “philips air fryer”. - **Swan**: Measured on the search term “swan air fryer”. - [Philips profile](/demand/uk/brands/philips) - [Swan profile](/demand/uk/brands/swan-appliances) - [All air fryer brands in the United Kingdom](/demand/uk/categories/uk-air-fryer-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips or Swan more popular in search? In September 2026, Philips had more branded searches than Swan among air fryer brands in the United Kingdom. Philips had about 8,100 branded searches, while Swan had 1,900. Philips made up 3.3% of all air fryer brand searches we track, and Swan accounted for 0.77%. ## Cite this page Brandwave. "Philips vs Swan: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/philips-vs-swan-appliances This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/philips-vs-swan-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.