--- title: "Philips vs Polaroid: Which is searched more in the United Kingdom?" description: "Is Philips or Polaroid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/philips-vs-polaroid" publisher: "Brandwave" --- # Philips vs Polaroid: Which is searched more in the United Kingdom? Is Philips or Polaroid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Polaroid - **Competitive set**: TV brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Philips Share of Search**: 2.1% - **Polaroid Share of Search**: 0.94% ## Is Philips or Polaroid more popular in search? - In September 2026, Philips had more branded searches than Polaroid among TV brands in the United Kingdom. Philips had about 3,600 branded searches, while Polaroid had 1,600. Philips made up 2.1% of all TV brand searches we track, and Polaroid accounted for 0.94%. - Philips was ahead of Polaroid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips’ share of searches among TV brands in the United Kingdom moved from 2.3% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Polaroid’s share of searches among TV brands in the United Kingdom moved from 0.99% to 0.94%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Polaroid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TCL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Philips | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Panasonic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polaroid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy in the UK?": 1. LG, 2. TCL, 3. Hisense, 4. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best smart TV for the money?": 1. TCL, 2. Hisense, 3. Philips, 4. Samsung, 5. LG - Searched Google, AI Overview "smart tv": 1. TCL, 2. Samsung, 3. LG, 4. Sony - Searched Google, AI Overview "4k tv": 1. TCL, 2. Samsung Not named in any answer: Toshiba, JVC, Sharp and Polaroid. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom TV brands in September 2026? - In September 2026, Philips rose from 10th to 9th among TV brands in the United Kingdom. - Estimated monthly branded searches for Polaroid in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Polaroid estimated searches | Polaroid Share of Search | Polaroid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 2.3% | 10 | 1.9K | 0.99% | 11 | | Nov 2025 | 4.4K | 1.7% | 10 | 4.4K | 1.7% | 11 | | Dec 2025 | 3.6K | 1.8% | 10 | 2.4K | 1.2% | 11 | | Jan 2026 | 3.6K | 2% | 10 | 1.9K | 1% | 11 | | Feb 2026 | 2.9K | 1.9% | 10 | 1.6K | 1.1% | 11 | | Mar 2026 | 3.6K | 2.4% | 9 | 1.6K | 1.1% | 11 | | Apr 2026 | 2.9K | 2% | 10 | 1.6K | 1.1% | 11 | | May 2026 | 3.6K | 2.3% | 9 | 1.6K | 1% | 11 | | Jun 2026 | 2.9K | 1.9% | 10 | 1.6K | 1.1% | 11 | | Jul 2026 | 2.9K | 2.2% | 10 | 1.3K | 0.98% | 11 | | Aug 2026 | 2.9K | 1.9% | 10 | 1.6K | 1% | 11 | | Sep 2026 | 3.6K | 2.1% | 9 | 1.6K | 0.94% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Polaroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search term “philips tv”. - **Polaroid**: Measured on the search term “polaroid tv”. - [Philips profile](/demand/uk/brands/philips) - [Polaroid profile](/demand/uk/brands/polaroid) - [All TV brands in the United Kingdom](/demand/uk/categories/uk-tv-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips or Polaroid more popular in search? In September 2026, Philips had more branded searches than Polaroid among TV brands in the United Kingdom. Philips had about 3,600 branded searches, while Polaroid had 1,600. Philips made up 2.1% of all TV brand searches we track, and Polaroid accounted for 0.94%. ## Cite this page Brandwave. "Philips vs Polaroid: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/philips-vs-polaroid This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/philips-vs-polaroid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.