--- title: "Phase Eight vs Sézane: Which is searched more in the United Kingdom?" description: "Is Phase Eight or Sézane more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/phase-eight-vs-sezane" publisher: "Brandwave" --- # Phase Eight vs Sézane: Which is searched more in the United Kingdom? Is Phase Eight or Sézane more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phase Eight and Sézane - **Competitive set**: Women's fashion brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Phase Eight Share of Search**: 9.1% - **Sézane Share of Search**: 9.1% ## Is Phase Eight or Sézane more popular in search? - In September 2026, Phase Eight and Sézane were level in searches among women's fashion brands in the United Kingdom, with an estimated 110K branded searches each, at 9.1% of the total each. - Phase Eight was ahead of Sézane in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Phase Eight’s share of searches among women's fashion brands in the United Kingdom moved from 9.9% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Sézane’s share of searches among women's fashion brands in the United Kingdom moved from 8.1% to 9.1%, and its estimated monthly branded searches held steady at 110K. ## Top women's fashion brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Phase Eight was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sézane did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hobbs | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Reiss | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Phase Eight | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Jigsaw | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | ME+EM | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Whistles | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Boden | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | RIXO | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Mint Velvet | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sézane | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Karen Millen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Monsoon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Baukjen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | LK Bennett | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about women's fashion brands - Asked ChatGPT "Where should I buy a wedding guest dress in the UK?": 1. Phase Eight, 2. RIXO - Asked ChatGPT "What are the best UK brands for women's workwear?": 1. Hobbs, 2. Reiss, 3. ME+EM, 4. Jigsaw, 5. Boden, 6. Phase Eight, 7. Whistles - Asked ChatGPT "Which British women's clothing brands are worth the money?": 1. Jigsaw, 2. Hobbs, 3. Whistles, 4. ME+EM, 5. Boden, 6. RIXO - Searched Google, AI Overview "clothing brands uk": 1. Reiss, 2. Hobbs, 3. Phase Eight Not named in any answer: Mint Velvet, Sézane, Karen Millen, Monsoon, Baukjen and LK Bennett. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom women's fashion brands in September 2026? - In September 2026, ME+EM overtook Karen Millen and Phase Eight to rank 4th among women's fashion brands in the United Kingdom, with 9.1% of the searches. - In September 2026, Sézane overtook Karen Millen to rank 6th among women's fashion brands in the United Kingdom, with 9.1% of the searches. - In September 2026, Phase Eight lost share of searches among women's fashion brands in the United Kingdom, from 11% to 9.1%. ## Month by month | Month | Phase Eight estimated searches | Phase Eight Share of Search | Phase Eight rank | Sézane estimated searches | Sézane Share of Search | Sézane rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 9.9% | 4 | 110K | 8.1% | 6 | | Nov 2025 | 135K | 8.6% | 5 | 135K | 8.6% | 6 | | Dec 2025 | 135K | 9.2% | 4 | 110K | 7.5% | 6 | | Jan 2026 | 165K | 11.8% | 4 | 90.5K | 6.5% | 8 | | Feb 2026 | 165K | 12.9% | 3 | 90.5K | 7.1% | 8 | | Mar 2026 | 165K | 11.3% | 4 | 110K | 7.5% | 6 | | Apr 2026 | 165K | 11.5% | 4 | 90.5K | 6.3% | 8 | | May 2026 | 165K | 11.2% | 4 | 90.5K | 6.1% | 8 | | Jun 2026 | 165K | 11.8% | 4 | 90.5K | 6.5% | 8 | | Jul 2026 | 165K | 12.5% | 3 | 74K | 5.6% | 8 | | Aug 2026 | 135K | 11% | 5 | 90.5K | 7.4% | 7 | | Sep 2026 | 110K | 9.1% | 5 | 110K | 9.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Phase Eight’s and Sézane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phase Eight**: Measured on the search term “phase eight”. - **Sézane**: Measured on the search term “sezane”. - [Phase Eight profile](/demand/uk/brands/phase-eight) - [Sézane profile](/demand/uk/brands/sezane) - [All women's fashion brands in the United Kingdom](/demand/uk/categories/uk-womens-fashion-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phase Eight or Sézane more popular in search? In September 2026, Phase Eight and Sézane were level in searches among women's fashion brands in the United Kingdom, with an estimated 110K branded searches each, at 9.1% of the total each. ## Cite this page Brandwave. "Phase Eight vs Sézane: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/phase-eight-vs-sezane This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/phase-eight-vs-sezane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.