--- title: "Pet Supermarket vs Pets at Home: Which is searched more in the United Kingdom?" description: "Is Pet Supermarket or Pets at Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supply retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/pet-supermarket-vs-pets-at-home" publisher: "Brandwave" --- # Pet Supermarket vs Pets at Home: Which is searched more in the United Kingdom? Is Pet Supermarket or Pets at Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supply retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pet Supermarket and Pets at Home - **Competitive set**: Pet supply retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Pet Supermarket Share of Search**: 0.61% - **Pets at Home Share of Search**: 75.9% ## Is Pet Supermarket or Pets at Home more popular in search? - In September 2026, Pets at Home had more branded searches than Pet Supermarket among pet supply retailers in the United Kingdom. Pets at Home had about 1 million branded searches, while Pet Supermarket had 8,100. Pets at Home made up 75.9% of all pet supply retailer searches we track, and Pet Supermarket accounted for 0.61%. - Pets at Home was ahead of Pet Supermarket in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pet Supermarket’s share of searches among pet supply retailers in the United Kingdom moved from 0.52% to 0.61%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Pets at Home’s share of searches among pet supply retailers in the United Kingdom moved from 78.2% to 75.9%, and its estimated monthly branded searches moved from 1.2M to 1M. ## Top pet supply retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Pets at Home appeared in all three answers. Pet Supermarket did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Pets at Home | 1st | 3 of 3 | 3 of 3 | | Zooplus | 2nd | 3 of 3 | 3 of 3 | | Jollyes | 3rd | 3 of 3 | 3 of 3 | | Pets Corner | 4th | 1 of 3 | 1 of 3 | | VioVet | Not ranked | 0 of 3 | 0 of 3 | | Animed Direct | Not ranked | 0 of 3 | 0 of 3 | | Pet Supermarket | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pet supply retailers - Asked ChatGPT "Which pet supply retailer should I shop at in the UK?": 1. Pets at Home, 2. Zooplus, 3. Jollyes - Asked ChatGPT "What are the best pet supply retailers in the UK?": 1. Pets at Home, 2. Zooplus, 3. Jollyes, 4. Pets Corner - Asked ChatGPT "What's the best pet supply retailer in the UK for pet food and supplies?": 1. Pets at Home, 2. Zooplus, 3. Jollyes Not named in any answer: VioVet, Animed Direct and Pet Supermarket. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom pet supply retailers in September 2026? - In September 2026, Pets at Home lost share of searches among pet supply retailers in the United Kingdom, from 78.2% to 75.9%. ## Month by month | Month | Pet Supermarket estimated searches | Pet Supermarket Share of Search | Pet Supermarket rank | Pets at Home estimated searches | Pets at Home Share of Search | Pets at Home rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.52% | 7 | 1.2M | 78.2% | 1 | | Nov 2025 | 8.1K | 0.51% | 7 | 1.2M | 77.4% | 1 | | Dec 2025 | 8.1K | 0.51% | 7 | 1.2M | 77.3% | 1 | | Jan 2026 | 9.9K | 0.63% | 7 | 1.2M | 77.2% | 1 | | Feb 2026 | 6.6K | 0.49% | 7 | 1M | 74.7% | 1 | | Mar 2026 | 8.1K | 0.61% | 7 | 1M | 75.6% | 1 | | Apr 2026 | 8.1K | 0.61% | 7 | 1M | 75.6% | 1 | | May 2026 | 6.6K | 0.5% | 7 | 1M | 75.7% | 1 | | Jun 2026 | 6.6K | 0.49% | 7 | 1M | 74.7% | 1 | | Jul 2026 | 6.6K | 0.5% | 7 | 1M | 75.7% | 1 | | Aug 2026 | 8.1K | 0.52% | 7 | 1.2M | 78.2% | 1 | | Sep 2026 | 8.1K | 0.61% | 7 | 1M | 75.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pet Supermarket’s and Pets at Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pet Supermarket**: Measured on the search term “pet supermarket”. - **Pets at Home**: Measured on the search term “pets at home”. - [Pet Supermarket profile](/demand/uk/brands/pet-supermarket) - [Pets at Home profile](/demand/uk/brands/pets-at-home) - [All pet supply retailers in the United Kingdom](/demand/uk/categories/uk-pet-supply-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pet Supermarket or Pets at Home more popular in search? In September 2026, Pets at Home had more branded searches than Pet Supermarket among pet supply retailers in the United Kingdom. Pets at Home had about 1 million branded searches, while Pet Supermarket had 8,100. Pets at Home made up 75.9% of all pet supply retailer searches we track, and Pet Supermarket accounted for 0.61%. ## Cite this page Brandwave. "Pet Supermarket vs Pets at Home: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/pet-supermarket-vs-pets-at-home This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/pet-supermarket-vs-pets-at-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.