--- title: "Personio vs Sage HR: Which is searched more in the United Kingdom?" description: "Is Personio or Sage HR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/personio-vs-sage-hr" publisher: "Brandwave" --- # Personio vs Sage HR: Which is searched more in the United Kingdom? Is Personio or Sage HR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Personio and Sage HR - **Competitive set**: HR software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Personio Share of Search**: 1.3% - **Sage HR Share of Search**: 6.7% ## Is Personio or Sage HR more popular in search? - In September 2026, Sage HR had more branded searches than Personio among HR software in the United Kingdom. Sage HR had about 27,100 branded searches, while Personio had 5,400. Sage HR made up 6.7% of all HR software searches we track, and Personio accounted for 1.3%. - Sage HR was ahead of Personio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Personio’s share of searches among HR software in the United Kingdom moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Sage HR’s share of searches among HR software in the United Kingdom moved from 6.5% to 6.7%, and its estimated monthly branded searches held steady at 27.1K. ## Top HR software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sage HR was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Personio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sage HR was listed before Personio in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breathe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CharlieHR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage HR | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BrightHR | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Rippling | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Access PeopleHR | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Personio | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | HiBob | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Cezanne HR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software - Asked ChatGPT "Which HR software should my small business use in the UK?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Sage HR, 5. Employment Hero - Asked ChatGPT "What are the best HR software platforms in the UK?": 1. Breathe, 2. CharlieHR, 3. Employment Hero, 4. Sage HR, 5. BrightHR, 6. HiBob, 7. Personio, 8. Rippling - Asked ChatGPT "What's the best HR software in the UK for a company with 30 employees?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Employment Hero, 5. Personio - Searched Google, AI Overview "hr software": 1. Sage HR, 2. Breathe, 3. Access PeopleHR, 4. Rippling - Searched Google, AI Overview "hr software for small business": 1. Breathe, 2. Sage HR, 3. BrightHR, 4. CharlieHR, 5. Rippling Not named in any answer: Cezanne HR. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom HR software in September 2026? - In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%. - Estimated monthly branded searches for Personio in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Personio estimated searches | Personio Share of Search | Personio rank | Sage HR estimated searches | Sage HR Share of Search | Sage HR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 1.6% | 10 | 27.1K | 6.5% | 4 | | Nov 2025 | 5.4K | 1.3% | 10 | 27.1K | 6.8% | 4 | | Dec 2025 | 4.4K | 1.3% | 10 | 22.2K | 6.5% | 4 | | Jan 2026 | 5.4K | 1.3% | 10 | 33.1K | 7.7% | 4 | | Feb 2026 | 5.4K | 1.4% | 10 | 27.1K | 6.9% | 4 | | Mar 2026 | 6.6K | 1.6% | 10 | 27.1K | 6.4% | 4 | | Apr 2026 | 5.4K | 1.4% | 10 | 27.1K | 6.8% | 4 | | May 2026 | 5.4K | 1.4% | 10 | 27.1K | 6.9% | 4 | | Jun 2026 | 6.6K | 1.6% | 10 | 27.1K | 6.4% | 4 | | Jul 2026 | 5.4K | 1.3% | 10 | 27.1K | 6.5% | 4 | | Aug 2026 | 5.4K | 1.5% | 10 | 27.1K | 7.5% | 4 | | Sep 2026 | 5.4K | 1.3% | 10 | 27.1K | 6.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Personio’s and Sage HR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Personio**: Measured on the search term “personio”. - **Sage HR**: Measured on the search term “sage hr”. - [Personio profile](/demand/uk/brands/personio) - [Sage HR profile](/demand/uk/brands/sage-hr) - [All HR software in the United Kingdom](/demand/uk/categories/uk-hr-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Personio or Sage HR more popular in search? In September 2026, Sage HR had more branded searches than Personio among HR software in the United Kingdom. Sage HR had about 27,100 branded searches, while Personio had 5,400. Sage HR made up 6.7% of all HR software searches we track, and Personio accounted for 1.3%. ## Cite this page Brandwave. "Personio vs Sage HR: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/personio-vs-sage-hr This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/personio-vs-sage-hr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.