---
title: "Persimmon Homes vs Taylor Wimpey: Which is searched more in the United Kingdom?"
description: "Is Persimmon Homes or Taylor Wimpey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the House builders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/persimmon-homes-vs-taylor-wimpey"
publisher: "Brandwave"
---

# Persimmon Homes vs Taylor Wimpey: Which is searched more in the United Kingdom?

Is Persimmon Homes or Taylor Wimpey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the House builders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Persimmon Homes and Taylor Wimpey
- **Competitive set**: House builders
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Persimmon Homes Share of Search**: 23.5%
- **Taylor Wimpey Share of Search**: 15.8%

## Is Persimmon Homes or Taylor Wimpey more popular in search?

- In September 2026, Persimmon Homes had more branded searches than Taylor Wimpey among house builders in the United Kingdom. Persimmon Homes had about 60,200 branded searches, while Taylor Wimpey had 40,500. Persimmon Homes made up 23.5% of all house builder searches we track, and Taylor Wimpey accounted for 15.8%.
- Persimmon Homes was ahead of Taylor Wimpey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Persimmon Homes’ share of searches among house builders in the United Kingdom moved from 34.9% to 23.5%, and its estimated monthly branded searches moved from 124K to 60.2K.
- Across the 12 months ending September 2026, Taylor Wimpey’s share of searches among house builders in the United Kingdom moved from 14% to 15.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Taylor Wimpey was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Persimmon Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Taylor Wimpey was listed before Persimmon Homes in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Redrow | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Bloor Homes | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| David Wilson Homes | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Taylor Wimpey | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| CALA Homes | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Berkeley | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Barratt Homes | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bellway | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Miller Homes | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Persimmon Homes | 10th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about house builders

- Asked ChatGPT "Which house builder should I buy a new build home from in the UK?": 1. David Wilson Homes, 2. Barratt Homes, 3. Redrow, 4. Bloor Homes, 5. CALA Homes, 6. Bellway
- Asked ChatGPT "What are the best house builders in the UK?": 1. David Wilson Homes, 2. Bloor Homes, 3. Berkeley, 4. CALA Homes, 5. Bellway, 6. Miller Homes, 7. Barratt Homes, 8. Taylor Wimpey, 9. Persimmon Homes, 10. Redrow
- Asked ChatGPT "What's the best quality new build home builder in the UK?": 1. Bloor Homes, 2. CALA Homes, 3. David Wilson Homes
- Searched Google, AI Overview "new homes": 1. Redrow, 2. Taylor Wimpey, 3. Berkeley, 4. Bellway, 5. Persimmon Homes
- Searched Google, AI Overview "new build homes": 1. Taylor Wimpey, 2. Redrow, 3. Miller Homes, 4. Berkeley

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## How did search popularity change for United Kingdom house builders in September 2026?

- Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026.
- Estimated monthly branded searches for Taylor Wimpey in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Persimmon Homes estimated searches | Persimmon Homes Share of Search | Persimmon Homes rank | Taylor Wimpey estimated searches | Taylor Wimpey Share of Search | Taylor Wimpey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 124K | 34.9% | 1 | 49.5K | 14% | 2 |
| Nov 2025 | 192K | 46.9% | 1 | 49.5K | 12.1% | 2 |
| Dec 2025 | 137K | 42.7% | 1 | 40.5K | 12.6% | 2 |
| Jan 2026 | 131K | 32.3% | 1 | 60.5K | 14.9% | 2 |
| Feb 2026 | 82.6K | 26% | 1 | 49.5K | 15.6% | 2 |
| Mar 2026 | 73.6K | 23.3% | 1 | 49.5K | 15.7% | 2 |
| Apr 2026 | 73.6K | 24.3% | 1 | 49.5K | 16.4% | 2 |
| May 2026 | 67.6K | 25.3% | 1 | 40.5K | 15.2% | 2 |
| Jun 2026 | 55.3K | 22.2% | 1 | 40.5K | 16.3% | 2 |
| Jul 2026 | 60.2K | 24.3% | 1 | 40.5K | 16.3% | 2 |
| Aug 2026 | 60.2K | 23.8% | 1 | 40.5K | 16% | 2 |
| Sep 2026 | 60.2K | 23.5% | 1 | 40.5K | 15.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Persimmon Homes’ and Taylor Wimpey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Persimmon Homes**: Measured on the search terms “persimmon” and “persimmon homes”, summed into one figure.
- **Taylor Wimpey**: Measured on the search term “taylor wimpey”.

- [Persimmon Homes profile](/demand/uk/brands/persimmon-homes)
- [Taylor Wimpey profile](/demand/uk/brands/taylor-wimpey)
- [All house builders in the United Kingdom](/demand/uk/categories/uk-house-builders): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Persimmon Homes or Taylor Wimpey more popular in search?

In September 2026, Persimmon Homes had more branded searches than Taylor Wimpey among house builders in the United Kingdom. Persimmon Homes had about 60,200 branded searches, while Taylor Wimpey had 40,500. Persimmon Homes made up 23.5% of all house builder searches we track, and Taylor Wimpey accounted for 15.8%.

## Cite this page

Brandwave. "Persimmon Homes vs Taylor Wimpey: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/persimmon-homes-vs-taylor-wimpey

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/persimmon-homes-vs-taylor-wimpey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.