--- title: "Pedigree vs Purina: Which is searched more in the United Kingdom?" description: "Is Pedigree or Purina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/pedigree-vs-purina" publisher: "Brandwave" --- # Pedigree vs Purina: Which is searched more in the United Kingdom? Is Pedigree or Purina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pedigree and Purina - **Competitive set**: Dog food brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Pedigree Share of Search**: 4.2% - **Purina Share of Search**: 10.6% ## Is Pedigree or Purina more popular in search? - In September 2026, Purina had more branded searches than Pedigree among dog food brands in the United Kingdom. Purina had about 13,700 branded searches, while Pedigree had 5,400. Purina made up 10.6% of all dog food brand searches we track, and Pedigree accounted for 4.2%. - Purina was ahead of Pedigree in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United Kingdom moved from 4.4% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United Kingdom moved from 9.2% to 10.6%, and its estimated monthly branded searches held steady at 13.7K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pedigree was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Purina was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pedigree and Purina were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Royal Canin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harringtons | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Purina | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | James Wellbeloved | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Burns | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lily's Kitchen | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "What's the best dog food brand in the UK?": 1. Royal Canin, 2. Hill's, 3. Purina, 4. James Wellbeloved, 5. Harringtons - Asked ChatGPT "Which UK dog food brand is healthiest?": 1. Hill's, 2. Royal Canin, 3. Purina, 4. Burns - Asked ChatGPT "What are the most popular dog food brands in the UK?": 1. Pedigree, 2. Harringtons, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved, 6. Lily's Kitchen - Searched Google, AI Overview "dog food": 1. Harringtons, 2. Pedigree, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved - Searched Google, AI Overview "best dog food": 1. Harringtons, 2. Hill's, 3. Royal Canin Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom dog food brands in September 2026? - In September 2026, Pedigree lost share of searches among dog food brands in the United Kingdom, from 5% to 4.2%. - Purina’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 9.8% to 10.6% in September 2026. ## Month by month | Month | Pedigree estimated searches | Pedigree Share of Search | Pedigree rank | Purina estimated searches | Purina Share of Search | Purina rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 4.4% | 7 | 13.7K | 9.2% | 4 | | Nov 2025 | 6.6K | 4.5% | 7 | 13.7K | 9.4% | 4 | | Dec 2025 | 6.6K | 5% | 7 | 13.7K | 10.4% | 4 | | Jan 2026 | 8.1K | 5.3% | 7 | 16.4K | 10.6% | 4 | | Feb 2026 | 6.6K | 5.2% | 7 | 13.7K | 10.8% | 4 | | Mar 2026 | 6.6K | 4.9% | 7 | 14K | 10.4% | 4 | | Apr 2026 | 6.6K | 5.1% | 6 | 13.7K | 10.6% | 4 | | May 2026 | 6.6K | 5.8% | 6 | 11.2K | 9.8% | 4 | | Jun 2026 | 6.6K | 5.8% | 6 | 11.2K | 9.8% | 4 | | Jul 2026 | 6.6K | 5.8% | 6 | 11.2K | 9.8% | 4 | | Aug 2026 | 6.6K | 5% | 6 | 13.7K | 10.4% | 4 | | Sep 2026 | 5.4K | 4.2% | 8 | 13.7K | 10.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Pedigree’s and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pedigree**: Measured on the search term “pedigree”. - **Purina**: Measured on the search terms “pro plan dog food” and “purina pro plan”, summed into one figure. - [Pedigree profile](/demand/uk/brands/pedigree) - [Purina profile](/demand/uk/brands/purina) - [All dog food brands in the United Kingdom](/demand/uk/categories/uk-dog-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pedigree or Purina more popular in search? In September 2026, Purina had more branded searches than Pedigree among dog food brands in the United Kingdom. Purina had about 13,700 branded searches, while Pedigree had 5,400. Purina made up 10.6% of all dog food brand searches we track, and Pedigree accounted for 4.2%. ## Cite this page Brandwave. "Pedigree vs Purina: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/pedigree-vs-purina This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/pedigree-vs-purina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.