--- title: "Pawshake vs Rover: Which is searched more in the United Kingdom?" description: "Is Pawshake or Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/pawshake-vs-rover-pet-care" publisher: "Brandwave" --- # Pawshake vs Rover: Which is searched more in the United Kingdom? Is Pawshake or Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pawshake and Rover - **Competitive set**: Pet sitting platforms - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Pawshake Share of Search**: 7.6% - **Rover Share of Search**: 10.5% ## Is Pawshake or Rover more popular in search? - In September 2026, Rover had more branded searches than Pawshake among pet sitting platforms in the United Kingdom. Rover had about 6,120 branded searches, while Pawshake had 4,400. Rover made up 10.5% of all pet sitting platform searches we track, and Pawshake accounted for 7.6%. - The lead changed hands 4 times in the 12 months ending September 2026: Pawshake took it in December 2025, Rover took it in January 2026, Pawshake took it in August 2026, Rover took it in September 2026. - Across the 12 months ending September 2026, Pawshake’s share of searches among pet sitting platforms in the United Kingdom moved from 5.4% to 7.6%, and its estimated monthly branded searches moved from 3.6K to 4.4K. - Across the 12 months ending September 2026, Rover’s share of searches among pet sitting platforms in the United Kingdom moved from 8.9% to 10.5%, and its estimated monthly branded searches moved from 6K to 6.1K. ## Top pet sitting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pawshake and Rover were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rover was listed before Pawshake in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rover | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pawshake | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TrustedHousesitters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Tailster | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | BorrowMyDoggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cat in a Flat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pet sitting platforms - Asked ChatGPT "What's the best app to find a dog sitter in the UK?": 1. Rover, 2. Pawshake, 3. TrustedHousesitters, 4. Tailster - Asked ChatGPT "Where can I find someone to look after my cat while I'm on holiday in the UK?": 1. Cat in a Flat, 2. Pawshake, 3. Rover - Asked ChatGPT "Which pet sitting sites in the UK are safe and vetted?": 1. Rover, 2. Pawshake, 3. TrustedHousesitters - Searched Google, AI Overview "dog sitter": 1. TrustedHousesitters - Searched Google, AI Overview "pet sitting": 1. Rover, 2. Pawshake, 3. TrustedHousesitters Not named in any answer: BorrowMyDoggy. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom pet sitting platforms in September 2026? - In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches. - In September 2026, Pawshake lost share of searches among pet sitting platforms in the United Kingdom, from 9.4% to 7.6%. ## Month by month | Month | Pawshake estimated searches | Pawshake Share of Search | Pawshake rank | Rover estimated searches | Rover Share of Search | Rover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 5.4% | 5 | 6K | 8.9% | 4 | | Nov 2025 | 3.6K | 6.4% | 5 | 4.2K | 7.4% | 4 | | Dec 2025 | 3.6K | 6.4% | 4 | 3.5K | 6.2% | 5 | | Jan 2026 | 4.4K | 5.9% | 5 | 6.1K | 8.2% | 4 | | Feb 2026 | 3.6K | 5.6% | 5 | 5.1K | 8% | 4 | | Mar 2026 | 4.4K | 6.1% | 5 | 5K | 7% | 4 | | Apr 2026 | 4.4K | 6.6% | 5 | 5K | 7.4% | 4 | | May 2026 | 4.4K | 7.1% | 5 | 5.3K | 8.5% | 4 | | Jun 2026 | 5.4K | 7.8% | 5 | 6.3K | 9.1% | 4 | | Jul 2026 | 5.4K | 7.9% | 5 | 6.3K | 9.2% | 4 | | Aug 2026 | 6.6K | 9.4% | 4 | 6.1K | 8.7% | 5 | | Sep 2026 | 4.4K | 7.6% | 5 | 6.1K | 10.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Pawshake’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pawshake**: Measured on the search term “pawshake”. - **Rover**: Measured on the search terms “rover dog sitting” and “rover uk”, summed into one figure. - [Pawshake profile](/demand/uk/brands/pawshake) - [Rover profile](/demand/uk/brands/rover-pet-care) - [All pet sitting platforms in the United Kingdom](/demand/uk/categories/uk-pet-sitting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pawshake or Rover more popular in search? In September 2026, Rover had more branded searches than Pawshake among pet sitting platforms in the United Kingdom. Rover had about 6,120 branded searches, while Pawshake had 4,400. Rover made up 10.5% of all pet sitting platform searches we track, and Pawshake accounted for 7.6%. ## Cite this page Brandwave. "Pawshake vs Rover: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/pawshake-vs-rover-pet-care This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/pawshake-vs-rover-pet-care. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.