--- title: "Patch vs Suttons: Which is searched more in the United Kingdom?" description: "Is Patch or Suttons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online plant retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/patch-plants-vs-suttons" publisher: "Brandwave" --- # Patch vs Suttons: Which is searched more in the United Kingdom? Is Patch or Suttons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online plant retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Patch and Suttons - **Competitive set**: Online plant retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Patch Share of Search**: 7.1% - **Suttons Share of Search**: 7.1% ## Is Patch or Suttons more popular in search? - In September 2026, Patch and Suttons were level in searches among online plant retailers in the United Kingdom, with an estimated 12.1K branded searches each, at 7.1% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Suttons took it in January 2026, Patch took it in June 2026. - Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom moved from 10.2% to 7.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Suttons’ share of searches among online plant retailers in the United Kingdom moved from 4.5% to 7.1%, and its estimated monthly branded searches moved from 6.6K to 12.1K. ## Top online plant retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Suttons did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crocus | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Patch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Gardening Express | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | RHS Plants | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Thompson & Morgan | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beards & Daisies | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | J Parker's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouGarden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online plant retailers - Asked ChatGPT "What's the best website to buy plants online in the UK?": 1. Crocus, 2. Patch, 3. Thompson & Morgan, 4. Beards & Daisies - Asked ChatGPT "Where can I buy good quality houseplants delivered in the UK?": 1. Patch, 2. Crocus - Asked ChatGPT "Which online garden centre has the best plants and bulbs?": 1. Crocus - Searched Google, AI Overview "plants online": 1. Crocus, 2. Gardening Express, 3. Patch, 4. RHS Plants, 5. Thompson & Morgan - Searched Google, AI Overview "buy plants online": 1. Crocus, 2. Gardening Express, 3. RHS Plants, 4. Patch, 5. Beards & Daisies Not named in any answer: J Parker's, YouGarden and Suttons. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online plant retailers in September 2026? - In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%. - In September 2026, Patch lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%. ## Month by month | Month | Patch estimated searches | Patch Share of Search | Patch rank | Suttons estimated searches | Suttons Share of Search | Suttons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 10.2% | 4 | 6.6K | 4.5% | 7 | | Nov 2025 | 14.8K | 12.2% | 3 | 6.6K | 5.5% | 7 | | Dec 2025 | 14.8K | 14.2% | 3 | 8.1K | 7.8% | 6 | | Jan 2026 | 18.1K | 10.6% | 5 | 22.2K | 13% | 3 | | Feb 2026 | 14.8K | 7.6% | 6 | 27.1K | 13.9% | 3 | | Mar 2026 | 18.1K | 5.2% | 6 | 33.1K | 9.4% | 5 | | Apr 2026 | 18.1K | 4.8% | 6 | 27.1K | 7.1% | 5 | | May 2026 | 14.8K | 4.4% | 6 | 18.1K | 5.4% | 5 | | Jun 2026 | 14.8K | 7% | 5 | 8.1K | 3.8% | 8 | | Jul 2026 | 12.1K | 7% | 6 | 6.6K | 3.8% | 8 | | Aug 2026 | 14.8K | 8.1% | 6 | 8.1K | 4.4% | 7 | | Sep 2026 | 12.1K | 7.1% | 6 | 12.1K | 7.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Patch’s and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Patch**: Measured on the search term “patch plants”. - **Suttons**: Measured on the search term “suttons seeds”. - [Patch profile](/demand/uk/brands/patch-plants) - [Suttons profile](/demand/uk/brands/suttons) - [All online plant retailers in the United Kingdom](/demand/uk/categories/uk-online-plant-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Patch or Suttons more popular in search? In September 2026, Patch and Suttons were level in searches among online plant retailers in the United Kingdom, with an estimated 12.1K branded searches each, at 7.1% of the total each. ## Cite this page Brandwave. "Patch vs Suttons: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/patch-plants-vs-suttons This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/patch-plants-vs-suttons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.