--- title: "P20 vs Piz Buin: Which is searched more in the United Kingdom?" description: "Is P20 or Piz Buin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/p20-vs-piz-buin" publisher: "Brandwave" --- # P20 vs Piz Buin: Which is searched more in the United Kingdom? Is P20 or Piz Buin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: P20 and Piz Buin - **Competitive set**: Sunscreen brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **P20 Share of Search**: 8.3% - **Piz Buin Share of Search**: 8.3% ## Is P20 or Piz Buin more popular in search? - In September 2026, P20 and Piz Buin were level in searches among sunscreen brands in the United Kingdom, with an estimated 5.4K branded searches each, at 8.3% of the total each. - P20 was ahead of Piz Buin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, P20’s share of searches among sunscreen brands in the United Kingdom moved from 6.2% to 8.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K. - Across the 12 months ending September 2026, Piz Buin’s share of searches among sunscreen brands in the United Kingdom moved from 6.2% to 8.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither P20 nor Piz Buin showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Altruist | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nivea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Ambre Solaire | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Soltan | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ultrasun | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Banana Boat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | P20 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piz Buin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Heliocare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Supergoop! | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sun cream should I buy in the UK?": 1. La Roche-Posay, 2. Ambre Solaire - Asked ChatGPT "What are the best sun cream brands?": 1. La Roche-Posay, 2. Altruist, 3. Ambre Solaire, 4. Nivea, 5. Ultrasun - Asked ChatGPT "What is the best SPF 50 sun cream for your face?": 1. La Roche-Posay - Searched Google, AI Overview "sun cream": 1. Nivea, 2. Altruist, 3. Soltan - Searched Google, AI Overview "sunscreen": 1. Altruist, 2. Nivea, 3. La Roche-Posay Not named in any answer: Banana Boat, P20, Piz Buin, Hawaiian Tropic, Ultra Violette, Bondi Sands, Heliocare and Supergoop!. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom sunscreen brands in September 2026? - In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches. - In September 2026, P20 lost share of searches among sunscreen brands in the United Kingdom, from 10.6% to 8.3%. - Estimated monthly branded searches for Piz Buin in the United Kingdom rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026. ## Month by month | Month | P20 estimated searches | P20 Share of Search | P20 rank | Piz Buin estimated searches | Piz Buin Share of Search | Piz Buin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 6.2% | 4 | 3.6K | 6.2% | 5 | | Nov 2025 | 2.4K | 4.8% | 7 | 2.4K | 4.8% | 8 | | Dec 2025 | 1.9K | 4.5% | 8 | 1.9K | 4.5% | 9 | | Jan 2026 | 4.4K | 7.4% | 3 | 4.4K | 7.4% | 4 | | Feb 2026 | 4.4K | 6.9% | 3 | 4.4K | 6.9% | 4 | | Mar 2026 | 6.6K | 7.2% | 3 | 5.4K | 5.9% | 7 | | Apr 2026 | 12.1K | 7.5% | 3 | 9.9K | 6.1% | 6 | | May 2026 | 27.1K | 11.1% | 2 | 18.1K | 7.4% | 5 | | Jun 2026 | 27.1K | 13.3% | 2 | 18.1K | 8.9% | 4 | | Jul 2026 | 22.2K | 12.7% | 2 | 14.8K | 8.5% | 4 | | Aug 2026 | 12.1K | 10.6% | 2 | 9.9K | 8.7% | 4 | | Sep 2026 | 5.4K | 8.3% | 3 | 5.4K | 8.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using P20’s and Piz Buin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **P20**: Measured on the search term “p20 sunscreen”. - **Piz Buin**: Measured on the search term “piz buin”. - [P20 profile](/demand/uk/brands/p20) - [Piz Buin profile](/demand/uk/brands/piz-buin) - [All sunscreen brands in the United Kingdom](/demand/uk/categories/uk-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is P20 or Piz Buin more popular in search? In September 2026, P20 and Piz Buin were level in searches among sunscreen brands in the United Kingdom, with an estimated 5.4K branded searches each, at 8.3% of the total each. ## Cite this page Brandwave. "P20 vs Piz Buin: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/p20-vs-piz-buin This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/p20-vs-piz-buin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.