--- title: "P&O Ferries vs Wightlink: Which is searched more in the United Kingdom?" description: "Is P&O Ferries or Wightlink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ferry companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/p-and-o-ferries-vs-wightlink" publisher: "Brandwave" --- # P&O Ferries vs Wightlink: Which is searched more in the United Kingdom? Is P&O Ferries or Wightlink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ferry companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: P&O Ferries and Wightlink - **Competitive set**: Ferry companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **P&O Ferries Share of Search**: 15.4% - **Wightlink Share of Search**: 8.4% ## Is P&O Ferries or Wightlink more popular in search? - In September 2026, P&O Ferries had more branded searches than Wightlink among ferry companies in the United Kingdom. P&O Ferries had about 90,500 branded searches, while Wightlink had 49,500. P&O Ferries made up 15.4% of all ferry company searches we track, and Wightlink accounted for 8.4%. - P&O Ferries was ahead of Wightlink in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, P&O Ferries’ share of searches among ferry companies in the United Kingdom moved from 14.4% to 15.4%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Wightlink’s share of searches among ferry companies in the United Kingdom moved from 7.9% to 8.4%, and its estimated monthly branded searches held steady at 49.5K. ## Top ferry companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, P&O Ferries appeared in all four answers. Wightlink was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. P&O Ferries was listed before Wightlink in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DFDS | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | P&O Ferries | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Brittany Ferries | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Stena Line | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Irish Ferries | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | CalMac | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Wightlink | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Red Funnel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Condor Ferries | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ferry companies - Asked ChatGPT "Which ferry company should I use to get to France from the UK?": 1. DFDS, 2. P&O Ferries, 3. Brittany Ferries, 4. Irish Ferries - Asked ChatGPT "What are the best ferry companies in the UK?": 1. Brittany Ferries, 2. DFDS, 3. Stena Line, 4. P&O Ferries, 5. CalMac, 6. Wightlink - Asked ChatGPT "What's the best ferry company for taking a car to Ireland from the UK?": 1. Stena Line, 2. Irish Ferries, 3. P&O Ferries - Searched Google, AI Overview "ferry to france": 1. P&O Ferries, 2. DFDS, 3. Irish Ferries, 4. Brittany Ferries Not named in any answer: Red Funnel and Condor Ferries. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom ferry companies in September 2026? - In September 2026, CalMac overtook P&O Ferries and Stena Line to rank 2nd among ferry companies in the United Kingdom, with 18.8% of the searches. - In September 2026, P&O Ferries lost share of searches among ferry companies in the United Kingdom, from 16.2% to 15.4%. - In September 2026, Wightlink rose from 7th to 6th among ferry companies in the United Kingdom. ## Month by month | Month | P&O Ferries estimated searches | P&O Ferries Share of Search | P&O Ferries rank | Wightlink estimated searches | Wightlink Share of Search | Wightlink rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 14.4% | 4 | 49.5K | 7.9% | 7 | | Nov 2025 | 74K | 14.1% | 4 | 40.5K | 7.7% | 8 | | Dec 2025 | 74K | 13.5% | 4 | 49.5K | 9% | 7 | | Jan 2026 | 90.5K | 14.3% | 4 | 49.5K | 7.8% | 7 | | Feb 2026 | 90.5K | 15.4% | 3 | 49.5K | 8.4% | 7 | | Mar 2026 | 90.5K | 12.8% | 4 | 60.5K | 8.5% | 7 | | Apr 2026 | 90.5K | 12.8% | 4 | 60.5K | 8.5% | 7 | | May 2026 | 110K | 14.4% | 3 | 74K | 9.7% | 6 | | Jun 2026 | 110K | 15% | 3 | 60.5K | 8.2% | 7 | | Jul 2026 | 110K | 13.3% | 4 | 60.5K | 7.3% | 7 | | Aug 2026 | 135K | 16.2% | 2 | 74K | 8.9% | 7 | | Sep 2026 | 90.5K | 15.4% | 3 | 49.5K | 8.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using P&O Ferries’ and Wightlink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **P&O Ferries**: Measured on the search term “p&o ferries”. - **Wightlink**: Measured on the search term “wightlink”. - [P&O Ferries profile](/demand/uk/brands/p-and-o-ferries) - [Wightlink profile](/demand/uk/brands/wightlink) - [All ferry companies in the United Kingdom](/demand/uk/categories/uk-ferry-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is P&O Ferries or Wightlink more popular in search? In September 2026, P&O Ferries had more branded searches than Wightlink among ferry companies in the United Kingdom. P&O Ferries had about 90,500 branded searches, while Wightlink had 49,500. P&O Ferries made up 15.4% of all ferry company searches we track, and Wightlink accounted for 8.4%. ## Cite this page Brandwave. "P&O Ferries vs Wightlink: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/p-and-o-ferries-vs-wightlink This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/p-and-o-ferries-vs-wightlink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.