--- title: "OVO vs So Energy: Which is searched more in the United Kingdom?" description: "Is OVO or So Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy suppliers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ovo-energy-vs-so-energy" publisher: "Brandwave" --- # OVO vs So Energy: Which is searched more in the United Kingdom? Is OVO or So Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy suppliers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OVO and So Energy - **Competitive set**: Energy suppliers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **OVO Share of Search**: 10.1% - **So Energy Share of Search**: 1.7% ## Is OVO or So Energy more popular in search? - In September 2026, OVO had more branded searches than So Energy among energy suppliers in the United Kingdom. OVO had about 368,000 branded searches, while So Energy had 60,500. OVO made up 10.1% of all energy supplier searches we track, and So Energy accounted for 1.7%. - OVO was ahead of So Energy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OVO’s share of searches among energy suppliers in the United Kingdom moved from 11.3% to 10.1%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, So Energy’s share of searches among energy suppliers in the United Kingdom moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top energy suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OVO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. So Energy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Energy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | E.ON Next | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Outfox Energy | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | British Gas | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | 100Green | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | EDF | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ScottishPower | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | OVO | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecotricity | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Good Energy | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | So Energy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about energy suppliers - Asked ChatGPT "Which energy supplier should I switch to in the UK?": 1. E.ON Next, 2. Octopus Energy, 3. Outfox Energy, 4. British Gas, 5. OVO, 6. EDF, 7. ScottishPower - Asked ChatGPT "What are the best energy suppliers in the UK?": 1. Octopus Energy, 2. Outfox Energy, 3. 100Green, 4. E.ON Next - Asked ChatGPT "What's the cheapest good energy supplier in the UK for a family home?": 1. E.ON Next, 2. Octopus Energy - Searched Google, AI Overview "energy suppliers": 1. British Gas, 2. Octopus Energy, 3. EDF, 4. E.ON Next, 5. ScottishPower, 6. Ecotricity, 7. Good Energy, 8. Outfox Energy - Searched Google, AI Overview "best energy supplier": 1. Octopus Energy, 2. 100Green, 3. Outfox Energy, 4. E.ON Next Not named in any answer: So Energy. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom energy suppliers in September 2026? - In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%. - Estimated monthly branded searches for So Energy in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | OVO estimated searches | OVO Share of Search | OVO rank | So Energy estimated searches | So Energy Share of Search | So Energy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 11.3% | 4 | 74K | 1.9% | 6 | | Nov 2025 | 450K | 11.5% | 4 | 74K | 1.9% | 6 | | Dec 2025 | 450K | 13.4% | 4 | 60.5K | 1.8% | 6 | | Jan 2026 | 550K | 13.5% | 4 | 74K | 1.8% | 6 | | Feb 2026 | 450K | 13.5% | 4 | 60.5K | 1.8% | 6 | | Mar 2026 | 450K | 11.5% | 4 | 74K | 1.9% | 6 | | Apr 2026 | 368K | 10.5% | 4 | 60.5K | 1.7% | 6 | | May 2026 | 368K | 11.2% | 4 | 49.5K | 1.5% | 6 | | Jun 2026 | 368K | 11.2% | 4 | 49.5K | 1.5% | 6 | | Jul 2026 | 368K | 11.4% | 4 | 49.5K | 1.5% | 6 | | Aug 2026 | 368K | 11.3% | 4 | 60.5K | 1.9% | 6 | | Sep 2026 | 368K | 10.1% | 4 | 60.5K | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using OVO’s and So Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OVO**: Measured on the search term “ovo energy”. - **So Energy**: Measured on the search term “so energy”. - [OVO profile](/demand/uk/brands/ovo-energy) - [So Energy profile](/demand/uk/brands/so-energy) - [All energy suppliers in the United Kingdom](/demand/uk/categories/uk-energy-suppliers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OVO or So Energy more popular in search? In September 2026, OVO had more branded searches than So Energy among energy suppliers in the United Kingdom. OVO had about 368,000 branded searches, while So Energy had 60,500. OVO made up 10.1% of all energy supplier searches we track, and So Energy accounted for 1.7%. ## Cite this page Brandwave. "OVO vs So Energy: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ovo-energy-vs-so-energy This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ovo-energy-vs-so-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.