--- title: "Outfox Energy vs OVO: Which is searched more in the United Kingdom?" description: "Is Outfox Energy or OVO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy suppliers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/outfox-the-market-vs-ovo-energy" publisher: "Brandwave" --- # Outfox Energy vs OVO: Which is searched more in the United Kingdom? Is Outfox Energy or OVO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy suppliers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outfox Energy and OVO - **Competitive set**: Energy suppliers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Outfox Energy Share of Search**: 1.1% - **OVO Share of Search**: 10.1% ## Is Outfox Energy or OVO more popular in search? - In September 2026, OVO had more branded searches than Outfox Energy among energy suppliers in the United Kingdom. OVO had about 368,000 branded searches, while Outfox Energy had 39,200. OVO made up 10.1% of all energy supplier searches we track, and Outfox Energy accounted for 1.1%. - OVO was ahead of Outfox Energy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Outfox Energy’s share of searches among energy suppliers in the United Kingdom held steady at 1.1%, and its estimated monthly branded searches moved from 44.4K to 39.2K. - Across the 12 months ending September 2026, OVO’s share of searches among energy suppliers in the United Kingdom moved from 11.3% to 10.1%, and its estimated monthly branded searches moved from 450K to 368K. ## Top energy suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outfox Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OVO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outfox Energy was listed before OVO in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Energy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | E.ON Next | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Outfox Energy | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | British Gas | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | 100Green | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | EDF | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ScottishPower | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | OVO | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecotricity | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Good Energy | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | So Energy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about energy suppliers - Asked ChatGPT "Which energy supplier should I switch to in the UK?": 1. E.ON Next, 2. Octopus Energy, 3. Outfox Energy, 4. British Gas, 5. OVO, 6. EDF, 7. ScottishPower - Asked ChatGPT "What are the best energy suppliers in the UK?": 1. Octopus Energy, 2. Outfox Energy, 3. 100Green, 4. E.ON Next - Asked ChatGPT "What's the cheapest good energy supplier in the UK for a family home?": 1. E.ON Next, 2. Octopus Energy - Searched Google, AI Overview "energy suppliers": 1. British Gas, 2. Octopus Energy, 3. EDF, 4. E.ON Next, 5. ScottishPower, 6. Ecotricity, 7. Good Energy, 8. Outfox Energy - Searched Google, AI Overview "best energy supplier": 1. Octopus Energy, 2. 100Green, 3. Outfox Energy, 4. E.ON Next Not named in any answer: So Energy. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom energy suppliers in September 2026? - In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%. - Estimated monthly branded searches for Outfox Energy in the United Kingdom fell 11.7% over 12 measured months, from 44.4K to 39.2K in September 2026. ## Month by month | Month | Outfox Energy estimated searches | Outfox Energy Share of Search | Outfox Energy rank | OVO estimated searches | OVO Share of Search | OVO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 44.4K | 1.1% | 7 | 450K | 11.3% | 4 | | Nov 2025 | 32.9K | 0.84% | 7 | 450K | 11.5% | 4 | | Dec 2025 | 26.9K | 0.8% | 7 | 450K | 13.4% | 4 | | Jan 2026 | 36.2K | 0.89% | 7 | 550K | 13.5% | 4 | | Feb 2026 | 36.2K | 1.1% | 7 | 450K | 13.5% | 4 | | Mar 2026 | 40.3K | 1% | 7 | 450K | 11.5% | 4 | | Apr 2026 | 32.9K | 0.94% | 7 | 368K | 10.5% | 4 | | May 2026 | 32.9K | 1% | 7 | 368K | 11.2% | 4 | | Jun 2026 | 41.9K | 1.3% | 7 | 368K | 11.2% | 4 | | Jul 2026 | 32.1K | 0.99% | 7 | 368K | 11.4% | 4 | | Aug 2026 | 32.1K | 0.99% | 7 | 368K | 11.3% | 4 | | Sep 2026 | 39.2K | 1.1% | 7 | 368K | 10.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Outfox Energy’s and OVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outfox Energy**: Measured on the search terms “outfox energy” and “outfox the market”, summed into one figure. - **OVO**: Measured on the search term “ovo energy”. - [Outfox Energy profile](/demand/uk/brands/outfox-the-market) - [OVO profile](/demand/uk/brands/ovo-energy) - [All energy suppliers in the United Kingdom](/demand/uk/categories/uk-energy-suppliers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outfox Energy or OVO more popular in search? In September 2026, OVO had more branded searches than Outfox Energy among energy suppliers in the United Kingdom. OVO had about 368,000 branded searches, while Outfox Energy had 39,200. OVO made up 10.1% of all energy supplier searches we track, and Outfox Energy accounted for 1.1%. ## Cite this page Brandwave. "Outfox Energy vs OVO: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/outfox-the-market-vs-ovo-energy This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/outfox-the-market-vs-ovo-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.