--- title: "OpenRent vs Rightmove: Which is searched more in the United Kingdom?" description: "Is OpenRent or Rightmove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/openrent-vs-rightmove" publisher: "Brandwave" --- # OpenRent vs Rightmove: Which is searched more in the United Kingdom? Is OpenRent or Rightmove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OpenRent and Rightmove - **Competitive set**: Property portals - **Market**: United Kingdom - **Month measured**: Sep 2026 - **OpenRent Share of Search**: 4% - **Rightmove Share of Search**: 81% ## Is OpenRent or Rightmove more popular in search? - In September 2026, Rightmove had more branded searches than OpenRent among property portals in the United Kingdom. Rightmove had about 11.1 million branded searches, while OpenRent had 550,000. Rightmove made up 81% of all property portal searches we track, and OpenRent accounted for 4%. - Rightmove was ahead of OpenRent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OpenRent’s share of searches among property portals in the United Kingdom moved from 3.2% to 4%, and its estimated monthly branded searches moved from 450K to 550K. - Across the 12 months ending September 2026, Rightmove’s share of searches among property portals in the United Kingdom moved from 79.7% to 81%, and its estimated monthly branded searches held steady at 11.1M. ## Top property portals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rightmove was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OpenRent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rightmove was listed before OpenRent in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rightmove | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoopla | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OnTheMarket | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | OpenRent | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about property portals - Asked ChatGPT "Which property portal should I use in the UK?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket, 4. OpenRent - Asked ChatGPT "What are the best property portals in the UK?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket, 4. OpenRent - Asked ChatGPT "What's the best property portal in the UK for buying a house?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket - Searched Google, AI Overview "houses for sale uk": 1. Rightmove, 2. Zoopla - Searched Google, AI Overview "homes for rent uk": 1. Zoopla, 2. OpenRent Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom property portals in September 2026? - In September 2026, Rightmove gained share of searches among property portals in the United Kingdom, from 79.1% to 81%. - Estimated monthly branded searches for OpenRent in the United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026. ## Month by month | Month | OpenRent estimated searches | OpenRent Share of Search | OpenRent rank | Rightmove estimated searches | Rightmove Share of Search | Rightmove rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 3.2% | 4 | 11.1M | 79.7% | 1 | | Nov 2025 | 450K | 3.3% | 4 | 11.1M | 82.2% | 1 | | Dec 2025 | 368K | 3.2% | 4 | 9.1M | 80.3% | 1 | | Jan 2026 | 550K | 3.2% | 4 | 13.6M | 79.7% | 1 | | Feb 2026 | 550K | 3.9% | 4 | 11.1M | 79.1% | 1 | | Mar 2026 | 550K | 3.3% | 4 | 13.6M | 81.7% | 1 | | Apr 2026 | 550K | 3.9% | 4 | 11.1M | 78.4% | 1 | | May 2026 | 550K | 3.9% | 4 | 11.1M | 78.4% | 1 | | Jun 2026 | 550K | 3.9% | 4 | 11.1M | 79.1% | 1 | | Jul 2026 | 550K | 3.9% | 4 | 11.1M | 79.1% | 1 | | Aug 2026 | 550K | 3.9% | 4 | 11.1M | 79.1% | 1 | | Sep 2026 | 550K | 4% | 4 | 11.1M | 81% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using OpenRent’s and Rightmove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OpenRent**: Measured on the search terms “open rent” and “openrent”, summed into one figure. - **Rightmove**: Measured on the search term “rightmove”. - [OpenRent profile](/demand/uk/brands/openrent) - [Rightmove profile](/demand/uk/brands/rightmove) - [All property portals in the United Kingdom](/demand/uk/categories/uk-property-portals): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OpenRent or Rightmove more popular in search? In September 2026, Rightmove had more branded searches than OpenRent among property portals in the United Kingdom. Rightmove had about 11.1 million branded searches, while OpenRent had 550,000. Rightmove made up 81% of all property portal searches we track, and OpenRent accounted for 4%. ## Cite this page Brandwave. "OpenRent vs Rightmove: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/openrent-vs-rightmove This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/openrent-vs-rightmove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.