---
title: "OnTheMarket vs Zoopla: Which is searched more in United Kingdom?"
description: "Which is more popular in search, OnTheMarket or Zoopla? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/onthemarket-vs-zoopla"
publisher: "Brandwave"
---

# OnTheMarket vs Zoopla: Which is searched more in United Kingdom?

Which is more popular in search, OnTheMarket or Zoopla? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OnTheMarket and Zoopla
- **Competitive set**: Property portals
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **OnTheMarket Share of Search**: 4.2%
- **Zoopla Share of Search**: 11.4%

## Which is more popular in search, OnTheMarket or Zoopla?

- In September 2026, Zoopla had more branded searches than OnTheMarket among property portals in United Kingdom. Zoopla was estimated to have 1.5M branded searches compared to OnTheMarket’s 550K, and held an 11.4% Share of Search versus OnTheMarket’s 4.2%.
- Zoopla was ahead of OnTheMarket in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OnTheMarket’s estimated Share of Search among property portals in United Kingdom moved from 4.1% to 4.2%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom moved from 13.6% to 11.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for United Kingdom property portals in September 2026?

- In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%.

## Month by month

| Month | OnTheMarket estimated searches | OnTheMarket Share of Search | OnTheMarket rank | Zoopla estimated searches | Zoopla Share of Search | Zoopla rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 4.1% | 3 | 1.8M | 13.6% | 2 |
| Nov 2025 | 450K | 3.4% | 3 | 1.5M | 11.5% | 2 |
| Dec 2025 | 368K | 3.3% | 3 | 1.5M | 13.6% | 2 |
| Jan 2026 | 673K | 4.1% | 3 | 2.2M | 13.6% | 2 |
| Feb 2026 | 550K | 4.1% | 3 | 1.8M | 13.6% | 2 |
| Mar 2026 | 673K | 4.2% | 3 | 1.8M | 11.4% | 2 |
| Apr 2026 | 673K | 4.9% | 3 | 1.8M | 13.5% | 2 |
| May 2026 | 673K | 4.9% | 3 | 1.8M | 13.5% | 2 |
| Jun 2026 | 550K | 4.1% | 3 | 1.8M | 13.6% | 2 |
| Jul 2026 | 550K | 4.1% | 3 | 1.8M | 13.6% | 2 |
| Aug 2026 | 550K | 4.1% | 3 | 1.8M | 13.6% | 2 |
| Sep 2026 | 550K | 4.2% | 3 | 1.5M | 11.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using OnTheMarket’s and Zoopla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OnTheMarket**: Measured on the search term “onthemarket”.
- **Zoopla**: Measured on the search term “zoopla”.

- [OnTheMarket profile](/demand/uk/brands/onthemarket)
- [Zoopla profile](/demand/uk/brands/zoopla)
- [All property portals in United Kingdom](/demand/uk/categories/uk-property-portals): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OnTheMarket or Zoopla?

In September 2026, Zoopla had more branded searches than OnTheMarket among property portals in United Kingdom. Zoopla was estimated to have 1.5M branded searches compared to OnTheMarket’s 550K, and held an 11.4% Share of Search versus OnTheMarket’s 4.2%.

## Cite this page

Brandwave. "OnTheMarket vs Zoopla: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/onthemarket-vs-zoopla

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/onthemarket-vs-zoopla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.