--- title: "OnTheMarket vs OpenRent: Which is searched more in the United Kingdom?" description: "Is OnTheMarket or OpenRent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/onthemarket-vs-openrent" publisher: "Brandwave" --- # OnTheMarket vs OpenRent: Which is searched more in the United Kingdom? Is OnTheMarket or OpenRent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OnTheMarket and OpenRent - **Competitive set**: Property portals - **Market**: United Kingdom - **Month measured**: Sep 2026 - **OnTheMarket Share of Search**: 4% - **OpenRent Share of Search**: 4% ## Is OnTheMarket or OpenRent more popular in search? - In September 2026, OnTheMarket and OpenRent were level in searches among property portals in the United Kingdom, with an estimated 550K branded searches each, at 4% of the total each. - OnTheMarket was ahead of OpenRent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OnTheMarket’s share of searches among property portals in the United Kingdom moved from 3.9% to 4%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, OpenRent’s share of searches among property portals in the United Kingdom moved from 3.2% to 4%, and its estimated monthly branded searches moved from 450K to 550K. ## Top property portals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OnTheMarket was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OpenRent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OnTheMarket was listed before OpenRent in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rightmove | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoopla | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OnTheMarket | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | OpenRent | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about property portals - Asked ChatGPT "Which property portal should I use in the UK?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket, 4. OpenRent - Asked ChatGPT "What are the best property portals in the UK?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket, 4. OpenRent - Asked ChatGPT "What's the best property portal in the UK for buying a house?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket - Searched Google, AI Overview "houses for sale uk": 1. Rightmove, 2. Zoopla - Searched Google, AI Overview "homes for rent uk": 1. Zoopla, 2. OpenRent Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom property portals in September 2026? - Estimated monthly branded searches for OpenRent in the United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026. ## Month by month | Month | OnTheMarket estimated searches | OnTheMarket Share of Search | OnTheMarket rank | OpenRent estimated searches | OpenRent Share of Search | OpenRent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 3.9% | 3 | 450K | 3.2% | 4 | | Nov 2025 | 450K | 3.3% | 3 | 450K | 3.3% | 4 | | Dec 2025 | 368K | 3.2% | 3 | 368K | 3.2% | 4 | | Jan 2026 | 673K | 3.9% | 3 | 550K | 3.2% | 4 | | Feb 2026 | 550K | 3.9% | 3 | 550K | 3.9% | 4 | | Mar 2026 | 673K | 4% | 3 | 550K | 3.3% | 4 | | Apr 2026 | 673K | 4.8% | 3 | 550K | 3.9% | 4 | | May 2026 | 673K | 4.8% | 3 | 550K | 3.9% | 4 | | Jun 2026 | 550K | 3.9% | 3 | 550K | 3.9% | 4 | | Jul 2026 | 550K | 3.9% | 3 | 550K | 3.9% | 4 | | Aug 2026 | 550K | 3.9% | 3 | 550K | 3.9% | 4 | | Sep 2026 | 550K | 4% | 3 | 550K | 4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using OnTheMarket’s and OpenRent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OnTheMarket**: Measured on the search term “onthemarket”. - **OpenRent**: Measured on the search terms “open rent” and “openrent”, summed into one figure. - [OnTheMarket profile](/demand/uk/brands/onthemarket) - [OpenRent profile](/demand/uk/brands/openrent) - [All property portals in the United Kingdom](/demand/uk/categories/uk-property-portals): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OnTheMarket or OpenRent more popular in search? In September 2026, OnTheMarket and OpenRent were level in searches among property portals in the United Kingdom, with an estimated 550K branded searches each, at 4% of the total each. ## Cite this page Brandwave. "OnTheMarket vs OpenRent: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/onthemarket-vs-openrent This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/onthemarket-vs-openrent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.