--- title: "Oliver's Travels vs Simpson Travel: Which is searched more in the United Kingdom?" description: "Is Oliver's Travels or Simpson Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Villa holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/olivers-travels-vs-simpson-travel" publisher: "Brandwave" --- # Oliver's Travels vs Simpson Travel: Which is searched more in the United Kingdom? Is Oliver's Travels or Simpson Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Villa holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oliver's Travels and Simpson Travel - **Competitive set**: Villa holiday companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Oliver's Travels Share of Search**: 10.4% - **Simpson Travel Share of Search**: 8.5% ## Is Oliver's Travels or Simpson Travel more popular in search? - In September 2026, Oliver's Travels had more branded searches than Simpson Travel among villa holiday companies in the United Kingdom. Oliver's Travels had about 9,900 branded searches, while Simpson Travel had 8,100. Oliver's Travels made up 10.4% of all villa holiday company searches we track, and Simpson Travel accounted for 8.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Simpson Travel took it in June 2026, Oliver's Travels took it in September 2026. - Across the 12 months ending September 2026, Oliver's Travels’ share of searches among villa holiday companies in the United Kingdom moved from 8.4% to 10.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom moved from 6.9% to 8.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top villa holiday companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oliver's Travels was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simpson Travel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oliver's Travels and Simpson Travel were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jet2Villas | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Villa Plus | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | James Villas | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Oliver's Travels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Simpson Travel | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vintage Travel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about villa holiday companies - Asked ChatGPT "What's the best company to book a villa holiday with from the UK?": 1. Jet2Villas, 2. Villa Plus, 3. Oliver's Travels, 4. James Villas - Asked ChatGPT "Which villa companies are best for families wanting a private pool?": 1. Villa Plus, 2. Simpson Travel, 3. Oliver's Travels, 4. Vintage Travel, 5. Jet2Villas - Asked ChatGPT "Is it better to book a villa through a tour operator or directly?": named none of the brands we track - Searched Google, AI Overview "villa holidays": 1. Jet2Villas, 2. Villa Plus - Searched Google, AI Overview "villas with private pool": 1. James Villas, 2. Jet2Villas Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom villa holiday companies in September 2026? - In September 2026, Oliver's Travels gained share of searches among villa holiday companies in the United Kingdom, from 8% to 10.4%. - Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Month by month | Month | Oliver's Travels estimated searches | Oliver's Travels Share of Search | Oliver's Travels rank | Simpson Travel estimated searches | Simpson Travel Share of Search | Simpson Travel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 8.4% | 3 | 6.6K | 6.9% | 4 | | Nov 2025 | 6.6K | 9.8% | 3 | 5.4K | 8% | 4 | | Dec 2025 | 12.1K | 14.3% | 4 | 6.6K | 7.8% | 5 | | Jan 2026 | 22.2K | 9% | 4 | 14.8K | 6% | 5 | | Feb 2026 | 12.1K | 8.3% | 4 | 9.9K | 6.8% | 5 | | Mar 2026 | 12.1K | 10.8% | 3 | 9.9K | 8.8% | 5 | | Apr 2026 | 9.9K | 8.3% | 4 | 9.9K | 8.3% | 5 | | May 2026 | 12.1K | 8.4% | 4 | 12.1K | 8.4% | 5 | | Jun 2026 | 9.9K | 7% | 5 | 12.1K | 8.5% | 4 | | Jul 2026 | 12.1K | 7.4% | 4 | 14.8K | 9% | 3 | | Aug 2026 | 12.1K | 8% | 3 | 12.1K | 8% | 4 | | Sep 2026 | 9.9K | 10.4% | 3 | 8.1K | 8.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Oliver's Travels’ and Simpson Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oliver's Travels**: Measured on the search term “olivers travels”. - **Simpson Travel**: Measured on the search term “simpson travel”. - [Oliver's Travels profile](/demand/uk/brands/olivers-travels) - [Simpson Travel profile](/demand/uk/brands/simpson-travel) - [All villa holiday companies in the United Kingdom](/demand/uk/categories/uk-villa-holiday-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oliver's Travels or Simpson Travel more popular in search? In September 2026, Oliver's Travels had more branded searches than Simpson Travel among villa holiday companies in the United Kingdom. Oliver's Travels had about 9,900 branded searches, while Simpson Travel had 8,100. Oliver's Travels made up 10.4% of all villa holiday company searches we track, and Simpson Travel accounted for 8.5%. ## Cite this page Brandwave. "Oliver's Travels vs Simpson Travel: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/olivers-travels-vs-simpson-travel This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/olivers-travels-vs-simpson-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.