--- title: "Olaplex vs Philip Kingsley: Which is searched more in the United Kingdom?" description: "Is Olaplex or Philip Kingsley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/olaplex-vs-philip-kingsley" publisher: "Brandwave" --- # Olaplex vs Philip Kingsley: Which is searched more in the United Kingdom? Is Olaplex or Philip Kingsley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Olaplex and Philip Kingsley - **Competitive set**: Shampoo brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Olaplex Share of Search**: 16.6% - **Philip Kingsley Share of Search**: 4% ## Is Olaplex or Philip Kingsley more popular in search? - In September 2026, Olaplex had more branded searches than Philip Kingsley among shampoo brands in the United Kingdom. Olaplex had about 49,500 branded searches, while Philip Kingsley had 12,100. Olaplex made up 16.6% of all shampoo brand searches we track, and Philip Kingsley accounted for 4%. - Olaplex was ahead of Philip Kingsley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo brands in the United Kingdom moved from 18.2% to 16.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Philip Kingsley’s share of searches among shampoo brands in the United Kingdom moved from 4.4% to 4%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philip Kingsley did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive - Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences - Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom shampoo brands in September 2026? - In September 2026, Olaplex gained share of searches among shampoo brands in the United Kingdom, from 13.8% to 16.6%. - Estimated monthly branded searches for Philip Kingsley in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | Philip Kingsley estimated searches | Philip Kingsley Share of Search | Philip Kingsley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 18.2% | 3 | 14.8K | 4.4% | 6 | | Nov 2025 | 90.5K | 20.6% | 2 | 18.1K | 4.1% | 6 | | Dec 2025 | 74K | 19.9% | 2 | 18.1K | 4.9% | 6 | | Jan 2026 | 60.5K | 17.2% | 3 | 14.8K | 4.2% | 6 | | Feb 2026 | 49.5K | 16.8% | 3 | 12.1K | 4.1% | 7 | | Mar 2026 | 60.5K | 19.2% | 2 | 12.1K | 3.8% | 7 | | Apr 2026 | 49.5K | 17.5% | 3 | 12.1K | 4.3% | 7 | | May 2026 | 49.5K | 17.3% | 2 | 12.1K | 4.2% | 7 | | Jun 2026 | 49.5K | 17.6% | 2 | 12.1K | 4.3% | 7 | | Jul 2026 | 40.5K | 14.8% | 3 | 12.1K | 4.4% | 7 | | Aug 2026 | 40.5K | 13.8% | 3 | 12.1K | 4.1% | 7 | | Sep 2026 | 49.5K | 16.6% | 3 | 12.1K | 4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Olaplex’s and Philip Kingsley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Olaplex**: Measured on the search term “olaplex”. - **Philip Kingsley**: Measured on the search term “philip kingsley”. - [Olaplex profile](/demand/uk/brands/olaplex) - [Philip Kingsley profile](/demand/uk/brands/philip-kingsley) - [All shampoo brands in the United Kingdom](/demand/uk/categories/uk-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Olaplex or Philip Kingsley more popular in search? In September 2026, Olaplex had more branded searches than Philip Kingsley among shampoo brands in the United Kingdom. Olaplex had about 49,500 branded searches, while Philip Kingsley had 12,100. Olaplex made up 16.6% of all shampoo brand searches we track, and Philip Kingsley accounted for 4%. ## Cite this page Brandwave. "Olaplex vs Philip Kingsley: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/olaplex-vs-philip-kingsley This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/olaplex-vs-philip-kingsley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.