--- title: "OGX vs Philip Kingsley: Which is searched more in the United Kingdom?" description: "Is OGX or Philip Kingsley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ogx-vs-philip-kingsley" publisher: "Brandwave" --- # OGX vs Philip Kingsley: Which is searched more in the United Kingdom? Is OGX or Philip Kingsley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OGX and Philip Kingsley - **Competitive set**: Shampoo brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **OGX Share of Search**: 4% - **Philip Kingsley Share of Search**: 4% ## Is OGX or Philip Kingsley more popular in search? - In September 2026, OGX and Philip Kingsley were level in searches among shampoo brands in the United Kingdom, with an estimated 12.1K branded searches each, at 4% of the total each. - The lead changed hands once in the 12 months ending September 2026: OGX took it in July 2026. - Across the 12 months ending September 2026, OGX’s share of searches among shampoo brands in the United Kingdom moved from 3.6% to 4%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Philip Kingsley’s share of searches among shampoo brands in the United Kingdom moved from 4.4% to 4%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither OGX nor Philip Kingsley showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive - Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences - Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom shampoo brands in September 2026? - In September 2026, OGX lost share of searches among shampoo brands in the United Kingdom, from 5% to 4%. - Estimated monthly branded searches for Philip Kingsley in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | OGX estimated searches | OGX Share of Search | OGX rank | Philip Kingsley estimated searches | Philip Kingsley Share of Search | Philip Kingsley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 3.6% | 7 | 14.8K | 4.4% | 6 | | Nov 2025 | 12.1K | 2.7% | 7 | 18.1K | 4.1% | 6 | | Dec 2025 | 12.1K | 3.3% | 7 | 18.1K | 4.9% | 6 | | Jan 2026 | 12.1K | 3.4% | 7 | 14.8K | 4.2% | 6 | | Feb 2026 | 12.1K | 4.1% | 6 | 12.1K | 4.1% | 7 | | Mar 2026 | 12.1K | 3.8% | 6 | 12.1K | 3.8% | 7 | | Apr 2026 | 12.1K | 4.3% | 6 | 12.1K | 4.3% | 7 | | May 2026 | 12.1K | 4.2% | 6 | 12.1K | 4.2% | 7 | | Jun 2026 | 12.1K | 4.3% | 6 | 12.1K | 4.3% | 7 | | Jul 2026 | 22.2K | 8.1% | 5 | 12.1K | 4.4% | 7 | | Aug 2026 | 14.8K | 5% | 6 | 12.1K | 4.1% | 7 | | Sep 2026 | 12.1K | 4% | 6 | 12.1K | 4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using OGX’s and Philip Kingsley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OGX**: Measured on the search term “ogx shampoo”. - **Philip Kingsley**: Measured on the search term “philip kingsley”. - [OGX profile](/demand/uk/brands/ogx) - [Philip Kingsley profile](/demand/uk/brands/philip-kingsley) - [All shampoo brands in the United Kingdom](/demand/uk/categories/uk-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OGX or Philip Kingsley more popular in search? In September 2026, OGX and Philip Kingsley were level in searches among shampoo brands in the United Kingdom, with an estimated 12.1K branded searches each, at 4% of the total each. ## Cite this page Brandwave. "OGX vs Philip Kingsley: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ogx-vs-philip-kingsley This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ogx-vs-philip-kingsley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.