--- title: "Ninja vs Vitamix: Which is searched more in the United Kingdom?" description: "Is Ninja or Vitamix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ninja-kitchen-vs-vitamix" publisher: "Brandwave" --- # Ninja vs Vitamix: Which is searched more in the United Kingdom? Is Ninja or Vitamix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Vitamix - **Competitive set**: Blender brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ninja Share of Search**: 57.1% - **Vitamix Share of Search**: 7.6% ## Is Ninja or Vitamix more popular in search? - In September 2026, Ninja had more branded searches than Vitamix among blender brands in the United Kingdom. Ninja had about 40,500 branded searches, while Vitamix had 5,400. Ninja made up 57.1% of all blender brand searches we track, and Vitamix accounted for 7.6%. - Ninja was ahead of Vitamix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom moved from 56.3% to 57.1%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in the United Kingdom moved from 9.2% to 7.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vitamix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja was listed before Vitamix in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriBullet | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vitamix | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Blendtec | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BlendJet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "Which blender should I buy in the UK?": 1. Ninja, 2. NutriBullet - Asked ChatGPT "What are the best blender brands?": 1. Vitamix, 2. Blendtec, 3. Ninja, 4. KitchenAid, 5. NutriBullet - Asked ChatGPT "What is the best blender for smoothies?": 1. NutriBullet, 2. Ninja, 3. Vitamix - Searched Google, AI Overview "blender": named none of the brands we track - Searched Google, AI Overview "smoothie blender": 1. Ninja, 2. NutriBullet Not named in any answer: Kenwood, Russell Hobbs, Tefal, Salter and BlendJet. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom blender brands in September 2026? - In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%. - In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Vitamix estimated searches | Vitamix Share of Search | Vitamix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 56.3% | 1 | 6.6K | 9.2% | 3 | | Nov 2025 | 60.5K | 60% | 1 | 8.1K | 8% | 3 | | Dec 2025 | 49.5K | 56.3% | 1 | 6.6K | 7.5% | 3 | | Jan 2026 | 49.5K | 52.7% | 1 | 8.1K | 8.6% | 3 | | Feb 2026 | 49.5K | 61.6% | 1 | 5.4K | 6.7% | 3 | | Mar 2026 | 49.5K | 60.6% | 1 | 6.6K | 8.1% | 3 | | Apr 2026 | 49.5K | 60.7% | 1 | 6.6K | 8.1% | 3 | | May 2026 | 49.5K | 60.6% | 1 | 6.6K | 8.1% | 3 | | Jun 2026 | 49.5K | 62.1% | 1 | 5.4K | 6.8% | 3 | | Jul 2026 | 40.5K | 57.3% | 1 | 5.4K | 7.6% | 3 | | Aug 2026 | 40.5K | 55.6% | 1 | 6.6K | 9.1% | 3 | | Sep 2026 | 40.5K | 57.1% | 1 | 5.4K | 7.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search term “ninja blender”. - **Vitamix**: Measured on the search term “vitamix”. - [Ninja profile](/demand/uk/brands/ninja-kitchen) - [Vitamix profile](/demand/uk/brands/vitamix) - [All blender brands in the United Kingdom](/demand/uk/categories/uk-blender-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Vitamix more popular in search? In September 2026, Ninja had more branded searches than Vitamix among blender brands in the United Kingdom. Ninja had about 40,500 branded searches, while Vitamix had 5,400. Ninja made up 57.1% of all blender brand searches we track, and Vitamix accounted for 7.6%. ## Cite this page Brandwave. "Ninja vs Vitamix: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ninja-kitchen-vs-vitamix This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ninja-kitchen-vs-vitamix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.