--- title: "Night Nurse vs Vicks: Which is searched more in the United Kingdom?" description: "Is Night Nurse or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/night-nurse-vs-vicks" publisher: "Brandwave" --- # Night Nurse vs Vicks: Which is searched more in the United Kingdom? Is Night Nurse or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Night Nurse and Vicks - **Competitive set**: Cold and flu brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Night Nurse Share of Search**: 19.8% - **Vicks Share of Search**: 11.5% ## Is Night Nurse or Vicks more popular in search? - In September 2026, Night Nurse had more branded searches than Vicks among cold and flu brands in the United Kingdom. Night Nurse had about 40,500 branded searches, while Vicks had 23,500. Night Nurse made up 19.8% of all cold and flu brand searches we track, and Vicks accounted for 11.5%. - Night Nurse was ahead of Vicks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Night Nurse’s share of searches among cold and flu brands in the United Kingdom moved from 19.4% to 19.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Vicks’ share of searches among cold and flu brands in the United Kingdom moved from 13.2% to 11.5%, and its estimated monthly branded searches moved from 33.7K to 23.5K. ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Night Nurse nor Vicks showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lemsip | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Beechams | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Benylin | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Night Nurse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sudafed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olbas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strepsils | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Covonia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "What's the best cold and flu medicine in the UK?": 1. Lemsip, 2. Beechams - Asked ChatGPT "What's good for a blocked nose?": named none of the brands we track - Asked ChatGPT "What's the best cough medicine for a chesty cough?": named none of the brands we track - Searched Google, AI Overview "cold and flu tablets": 1. Benylin, 2. Beechams, 3. Lemsip - Searched Google, AI Overview "cough medicine": 1. Benylin Not named in any answer: Night Nurse, Sudafed, Olbas, Vicks, Strepsils and Covonia. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom cold and flu brands in September 2026? - In September 2026, Lemsip overtook Night Nurse and Sudafed to become the leader among cold and flu brands in the United Kingdom, with 19.8% of the searches. - In September 2026, Olbas overtook Vicks and Strepsils to rank 4th among cold and flu brands in the United Kingdom, with 11.6% of the searches. - In September 2026, Night Nurse lost share of searches among cold and flu brands in the United Kingdom, from 24.8% to 19.8%. - Estimated monthly branded searches for Vicks in the United Kingdom fell 30.3% over 12 measured months, from 33.7K to 23.5K in September 2026. ## Month by month | Month | Night Nurse estimated searches | Night Nurse Share of Search | Night Nurse rank | Vicks estimated searches | Vicks Share of Search | Vicks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 19.4% | 2 | 33.7K | 13.2% | 4 | | Nov 2025 | 49.5K | 20.6% | 1 | 33.7K | 14% | 4 | | Dec 2025 | 74K | 23.9% | 1 | 39.2K | 12.7% | 4 | | Jan 2026 | 60.5K | 22.8% | 1 | 32.5K | 12.2% | 4 | | Feb 2026 | 40.5K | 20.1% | 1 | 26.6K | 13.2% | 4 | | Mar 2026 | 33.1K | 18.2% | 2 | 21.7K | 11.9% | 5 | | Apr 2026 | 27.1K | 19.1% | 2 | 14.5K | 10.2% | 6 | | May 2026 | 22.2K | 17.6% | 2 | 15K | 11.9% | 5 | | Jun 2026 | 18.1K | 17.6% | 2 | 12.3K | 12% | 5 | | Jul 2026 | 18.1K | 19.3% | 2 | 10K | 10.6% | 6 | | Aug 2026 | 27.1K | 24.8% | 1 | 12.3K | 11.3% | 4 | | Sep 2026 | 40.5K | 19.8% | 2 | 23.5K | 11.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Night Nurse’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Night Nurse**: Measured on the search term “night nurse”. - **Vicks**: Measured on the search terms “vicks first defence” and “vicks vaporub”, summed into one figure. - [Night Nurse profile](/demand/uk/brands/night-nurse) - [Vicks profile](/demand/uk/brands/vicks) - [All cold and flu brands in the United Kingdom](/demand/uk/categories/uk-cold-and-flu-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Night Nurse or Vicks more popular in search? In September 2026, Night Nurse had more branded searches than Vicks among cold and flu brands in the United Kingdom. Night Nurse had about 40,500 branded searches, while Vicks had 23,500. Night Nurse made up 19.8% of all cold and flu brand searches we track, and Vicks accounted for 11.5%. ## Cite this page Brandwave. "Night Nurse vs Vicks: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/night-nurse-vs-vicks This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/night-nurse-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.