--- title: "Nicholson’s vs Young's: Which is searched more in the United Kingdom?" description: "Is Nicholson’s or Young's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pub chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/nicholsons-pubs-vs-youngs-pubs" publisher: "Brandwave" --- # Nicholson’s vs Young's: Which is searched more in the United Kingdom? Is Nicholson’s or Young's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pub chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nicholson’s and Young's - **Competitive set**: Pub chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Nicholson’s Share of Search**: 0.23% - **Young's Share of Search**: 0.35% ## Is Nicholson’s or Young's more popular in search? - In September 2026, Young's had more branded searches than Nicholson’s among pub chains in the United Kingdom. Young's had about 2,900 branded searches, while Nicholson’s had 1,900. Young's made up 0.35% of all pub chain searches we track, and Nicholson’s accounted for 0.23%. - The lead changed hands 3 times in the 12 months ending September 2026: Young's took it in January 2026, Nicholson’s took it in May 2026, Young's took it in July 2026. - Across the 12 months ending September 2026, Nicholson’s’ share of searches among pub chains in the United Kingdom moved from 0.34% to 0.23%, and its estimated monthly branded searches moved from 3.6K to 1.9K. - Across the 12 months ending September 2026, Young's’ share of searches among pub chains in the United Kingdom moved from 0.12% to 0.35%, and its estimated monthly branded searches moved from 1.3K to 2.9K. ## Top pub chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Young's was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Nicholson’s did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wetherspoons | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Greene King | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Young's | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Hungry Horse | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Fuller's | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Vintage Inns | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marston's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sizzling Pubs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Chef & Brewer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ember Inns | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nicholson’s | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pub chains - Asked ChatGPT "What's the best pub chain in the UK?": 1. Wetherspoons, 2. Young's, 3. Greene King, 4. Fuller's - Asked ChatGPT "Which pub chain is best for a cheap meal and a pint?": 1. Wetherspoons, 2. Hungry Horse, 3. Greene King - Asked ChatGPT "What's a good pub near me for Sunday lunch?": named none of the brands we track - Searched Google, AI Overview "pubs near me": named none of the brands we track Not named in any answer: Vintage Inns, Marston's, Sizzling Pubs, Chef & Brewer, Ember Inns and Nicholson’s. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom pub chains in September 2026? - In September 2026, Young's rose from 11th to 10th among pub chains in the United Kingdom. - In September 2026, Nicholson’s fell from 10th to 11th among pub chains in the United Kingdom. ## Month by month | Month | Nicholson’s estimated searches | Nicholson’s Share of Search | Nicholson’s rank | Young's estimated searches | Young's Share of Search | Young's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.34% | 9 | 1.3K | 0.12% | 11 | | Nov 2025 | 2.9K | 0.28% | 10 | 1.3K | 0.13% | 11 | | Dec 2025 | 1.6K | 0.16% | 10 | 1K | 0.1% | 11 | | Jan 2026 | 1.6K | 0.15% | 11 | 1.9K | 0.18% | 10 | | Feb 2026 | 1.3K | 0.13% | 11 | 1.9K | 0.18% | 10 | | Mar 2026 | 1.9K | 0.18% | 11 | 2.4K | 0.23% | 10 | | Apr 2026 | 1.9K | 0.22% | 11 | 2.9K | 0.33% | 9 | | May 2026 | 2.9K | 0.33% | 9 | 2.4K | 0.28% | 11 | | Jun 2026 | 2.4K | 0.29% | 10 | 2.4K | 0.29% | 11 | | Jul 2026 | 2.4K | 0.28% | 11 | 2.9K | 0.34% | 9 | | Aug 2026 | 2.4K | 0.23% | 10 | 2.4K | 0.23% | 11 | | Sep 2026 | 1.9K | 0.23% | 11 | 2.9K | 0.35% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Nicholson’s’ and Young's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nicholson’s**: Measured on the search term “nicholsons pubs”. - **Young's**: Measured on the search term “youngs pubs”. - [Nicholson’s profile](/demand/uk/brands/nicholsons-pubs) - [Young's profile](/demand/uk/brands/youngs-pubs) - [All pub chains in the United Kingdom](/demand/uk/categories/uk-pub-chains): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nicholson’s or Young's more popular in search? In September 2026, Young's had more branded searches than Nicholson’s among pub chains in the United Kingdom. Young's had about 2,900 branded searches, while Nicholson’s had 1,900. Young's made up 0.35% of all pub chain searches we track, and Nicholson’s accounted for 0.23%. ## Cite this page Brandwave. "Nicholson’s vs Young's: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/nicholsons-pubs-vs-youngs-pubs This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/nicholsons-pubs-vs-youngs-pubs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.