---
title: "Next vs Wayfair: Which is searched more in the United Kingdom?"
description: "Is Next or Wayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/next-vs-wayfair"
publisher: "Brandwave"
---

# Next vs Wayfair: Which is searched more in the United Kingdom?

Is Next or Wayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Next and Wayfair
- **Competitive set**: Garden furniture retailers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Next Share of Search**: 1%
- **Wayfair Share of Search**: 1.2%

## Is Next or Wayfair more popular in search?

- In September 2026, Wayfair had more branded searches than Next among garden furniture retailers in the United Kingdom. Wayfair had about 1,600 branded searches, while Next had 1,300. Wayfair made up 1.2% of all garden furniture retailer searches we track, and Next accounted for 1%.
- The lead changed hands 2 times in the 12 months ending September 2026: Next took it in December 2025, Wayfair took it in April 2026.
- Across the 12 months ending September 2026, Next’s share of searches among garden furniture retailers in the United Kingdom moved from 0.6% to 1%, and its estimated monthly branded searches moved from 590 to 1.3K.
- Across the 12 months ending September 2026, Wayfair’s share of searches among garden furniture retailers in the United Kingdom moved from 0.74% to 1.2%, and its estimated monthly branded searches moved from 720 to 1.6K.

## How did search popularity change for United Kingdom garden furniture retailers in September 2026?

- In September 2026, Wayfair lost share of searches among garden furniture retailers in the United Kingdom, from 2.9% to 1.2%.
- In September 2026, Next lost share of searches among garden furniture retailers in the United Kingdom, from 1.6% to 1%.

## Month by month

| Month | Next estimated searches | Next Share of Search | Next rank | Wayfair estimated searches | Wayfair Share of Search | Wayfair rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.6% | 13 | 720 | 0.74% | 11 |
| Nov 2025 | 390 | 0.26% | 12 | 390 | 0.26% | 13 |
| Dec 2025 | 390 | 0.31% | 11 | 320 | 0.25% | 13 |
| Jan 2026 | 1K | 0.98% | 9 | 880 | 0.86% | 11 |
| Feb 2026 | 1.9K | 1.8% | 8 | 1.6K | 1.5% | 10 |
| Mar 2026 | 8.1K | 3.6% | 8 | 6.6K | 2.9% | 9 |
| Apr 2026 | 9.9K | 2.9% | 9 | 12.1K | 3.6% | 8 |
| May 2026 | 12.1K | 3.7% | 8 | 12.1K | 3.7% | 9 |
| Jun 2026 | 6.6K | 3.1% | 9 | 8.1K | 3.8% | 8 |
| Jul 2026 | 5.4K | 2.3% | 9 | 8.1K | 3.4% | 8 |
| Aug 2026 | 2.9K | 1.6% | 10 | 5.4K | 2.9% | 8 |
| Sep 2026 | 1.3K | 1% | 10 | 1.6K | 1.2% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Next’s and Wayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Next**: Measured on the search term “next garden furniture”.
- **Wayfair**: Measured on the search term “wayfair garden furniture”.

- [Next profile](/demand/uk/brands/next)
- [Wayfair profile](/demand/uk/brands/wayfair)
- [All garden furniture retailers in the United Kingdom](/demand/uk/categories/uk-garden-furniture-retailers): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Next or Wayfair more popular in search?

In September 2026, Wayfair had more branded searches than Next among garden furniture retailers in the United Kingdom. Wayfair had about 1,600 branded searches, while Next had 1,300. Wayfair made up 1.2% of all garden furniture retailer searches we track, and Next accounted for 1%.

## Cite this page

Brandwave. "Next vs Wayfair: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/next-vs-wayfair

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/next-vs-wayfair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.