---
title: "Next vs Uniqlo: Which is searched more in the United Kingdom?"
description: "Is Next or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/next-vs-uniqlo"
publisher: "Brandwave"
---

# Next vs Uniqlo: Which is searched more in the United Kingdom?

Is Next or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Next and Uniqlo
- **Competitive set**: Online fashion retailers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Next Share of Search**: 16.5%
- **Uniqlo Share of Search**: 7.1%

## Is Next or Uniqlo more popular in search?

- In September 2026, Next had more branded searches than Uniqlo among online fashion retailers in the United Kingdom. Next had about 2.3 million branded searches, while Uniqlo had 1 million. Next made up 16.5% of all online fashion retailer searches we track, and Uniqlo accounted for 7.1%.
- Next was ahead of Uniqlo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Next’s share of searches among online fashion retailers in the United Kingdom moved from 9.8% to 16.5%, and its estimated monthly branded searches moved from 1.6M to 2.3M.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among online fashion retailers in the United Kingdom moved from 9.3% to 7.1%, and its estimated monthly branded searches moved from 1.5M to 1M.

## How did search popularity change for United Kingdom online fashion retailers in September 2026?

- In September 2026, Next gained share of searches among online fashion retailers in the United Kingdom, from 13.5% to 16.5%.
- Estimated monthly branded searches for Uniqlo in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

## Month by month

| Month | Next estimated searches | Next Share of Search | Next rank | Uniqlo estimated searches | Uniqlo Share of Search | Uniqlo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 9.8% | 5 | 1.5M | 9.3% | 8 |
| Nov 2025 | 1.9M | 10.9% | 5 | 1.5M | 8.4% | 8 |
| Dec 2025 | 1.9M | 11.8% | 3 | 1.2M | 7.4% | 8 |
| Jan 2026 | 1.6M | 11.8% | 3 | 1.2M | 9% | 8 |
| Feb 2026 | 1.3M | 11.1% | 3 | 823K | 7% | 8 |
| Mar 2026 | 1.6M | 11.8% | 3 | 1M | 7.4% | 8 |
| Apr 2026 | 1.6M | 11.2% | 3 | 1M | 7% | 8 |
| May 2026 | 1.6M | 10.1% | 6 | 1M | 6.3% | 8 |
| Jun 2026 | 1.9M | 12.6% | 3 | 1M | 6.6% | 8 |
| Jul 2026 | 1.9M | 13.1% | 2 | 823K | 5.6% | 8 |
| Aug 2026 | 1.9M | 13.5% | 2 | 1M | 7% | 8 |
| Sep 2026 | 2.3M | 16.5% | 2 | 1M | 7.1% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Next’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Next**: Measured on the search terms “next clothing”, “next online” and “next uk”, summed into one figure.
- **Uniqlo**: Measured on the search term “uniqlo”.

- [Next profile](/demand/uk/brands/next)
- [Uniqlo profile](/demand/uk/brands/uniqlo)
- [All online fashion retailers in the United Kingdom](/demand/uk/categories/uk-online-fashion-retailers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Next or Uniqlo more popular in search?

In September 2026, Next had more branded searches than Uniqlo among online fashion retailers in the United Kingdom. Next had about 2.3 million branded searches, while Uniqlo had 1 million. Next made up 16.5% of all online fashion retailer searches we track, and Uniqlo accounted for 7.1%.

## Cite this page

Brandwave. "Next vs Uniqlo: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/next-vs-uniqlo

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/next-vs-uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.