--- title: "Next vs Soak&Sleep: Which is searched more in the United Kingdom?" description: "Is Next or Soak&Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/next-vs-soak-and-sleep" publisher: "Brandwave" --- # Next vs Soak&Sleep: Which is searched more in the United Kingdom? Is Next or Soak&Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Next and Soak&Sleep - **Competitive set**: Bedding brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Next Share of Search**: 18.4% - **Soak&Sleep Share of Search**: 10.1% ## Is Next or Soak&Sleep more popular in search? - In September 2026, Next had more branded searches than Soak&Sleep among bedding brands in the United Kingdom. Next had about 40,500 branded searches, while Soak&Sleep had 22,200. Next made up 18.4% of all bedding brand searches we track, and Soak&Sleep accounted for 10.1%. - Next was ahead of Soak&Sleep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Next’s share of searches among bedding brands in the United Kingdom moved from 13.8% to 18.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Soak&Sleep’s share of searches among bedding brands in the United Kingdom moved from 9.2% to 10.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Next was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Soak&Sleep was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Next was listed before Soak&Sleep in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | John Lewis | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Piglet in Bed | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Next | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The White Company | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Soak&Sleep | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | DUSK | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Bedfolk | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Silentnight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Where's the best place to buy bedding in the UK?": 1. John Lewis, 2. The White Company, 3. Dunelm, 4. Next, 5. DUSK - Asked ChatGPT "Which bedding brands are best quality?": 1. The White Company, 2. Soak&Sleep, 3. Piglet in Bed, 4. Bedfolk, 5. DUSK, 6. John Lewis - Asked ChatGPT "What's the best linen bedding in the UK?": 1. Piglet in Bed, 2. John Lewis - Searched Google, AI Overview "bedding": 1. Dunelm, 2. Next, 3. John Lewis, 4. Piglet in Bed - Searched Google, AI Overview "duvet covers": 1. Dunelm, 2. Next, 3. Soak&Sleep, 4. DUSK, 5. Piglet in Bed Not named in any answer: Silentnight and Simba. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom bedding brands in September 2026? - In September 2026, Next overtook Piglet in Bed to rank 3rd among bedding brands in the United Kingdom, with 18.4% of the searches. - In September 2026, Soak&Sleep gained share of searches among bedding brands in the United Kingdom, from 9.1% to 10.1%. ## Month by month | Month | Next estimated searches | Next Share of Search | Next rank | Soak&Sleep estimated searches | Soak&Sleep Share of Search | Soak&Sleep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 13.8% | 3 | 18.1K | 9.2% | 5 | | Nov 2025 | 33.1K | 14.2% | 4 | 22.2K | 9.5% | 5 | | Dec 2025 | 27.1K | 14.2% | 4 | 18.1K | 9.5% | 5 | | Jan 2026 | 33.1K | 14.6% | 3 | 22.2K | 9.8% | 5 | | Feb 2026 | 27.1K | 15.5% | 3 | 14.8K | 8.5% | 5 | | Mar 2026 | 27.1K | 15% | 3 | 14.8K | 8.2% | 5 | | Apr 2026 | 22.2K | 13.7% | 3 | 14.8K | 9.2% | 5 | | May 2026 | 22.2K | 13.3% | 3 | 14.8K | 8.8% | 5 | | Jun 2026 | 22.2K | 13.6% | 4 | 14.8K | 9% | 5 | | Jul 2026 | 22.2K | 13.1% | 4 | 14.8K | 8.7% | 5 | | Aug 2026 | 27.1K | 13.6% | 4 | 18.1K | 9.1% | 5 | | Sep 2026 | 40.5K | 18.4% | 3 | 22.2K | 10.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Next’s and Soak&Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Next**: Measured on the search term “next bedding”. - **Soak&Sleep**: Measured on the search term “soak and sleep”. - [Next profile](/demand/uk/brands/next) - [Soak&Sleep profile](/demand/uk/brands/soak-and-sleep) - [All bedding brands in the United Kingdom](/demand/uk/categories/uk-bedding-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Next or Soak&Sleep more popular in search? In September 2026, Next had more branded searches than Soak&Sleep among bedding brands in the United Kingdom. Next had about 40,500 branded searches, while Soak&Sleep had 22,200. Next made up 18.4% of all bedding brand searches we track, and Soak&Sleep accounted for 10.1%. ## Cite this page Brandwave. "Next vs Soak&Sleep: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/next-vs-soak-and-sleep This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/next-vs-soak-and-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.